Caroline Hu Joins adidas on a Special SS24 Collection
References: instagram & highsnobiety
Designer Caroline Hu works in collaboration with adidas for the Spring/Summer 2024 season to highlight the "distance and space between people." This artful notion serves as the theme for the designs and the designer shines a spotlight on a pair of shoes.
Hu remixes the classic Samba sneakers in a playfully textural way through the use of lace and pleating techniques. Through this, the sneakers result in what appears to look like loofahs along with the branded Three Stripes motif on the sides. Some elements are free of any frill, which can be seen in the traditional gum sole unit and the branded insoles. To round out the shoes are collaborative tags at the textural tongue unit.
Image Credit: @carolineqiqi
Hu remixes the classic Samba sneakers in a playfully textural way through the use of lace and pleating techniques. Through this, the sneakers result in what appears to look like loofahs along with the branded Three Stripes motif on the sides. Some elements are free of any frill, which can be seen in the traditional gum sole unit and the branded insoles. To round out the shoes are collaborative tags at the textural tongue unit.
Image Credit: @carolineqiqi
Trend Themes
1. Textured-footwear - Sneakers employing unique textures like lace and pleating offer a new tactile experience for consumers.
2. Collaborative Design - Designers partnering with established brands create innovative products that blend distinct aesthetic and functional elements.
3. Fashion-art Hybrids - Art-inspired fashion pieces explore themes such as human connections, providing rich storytelling through design.
Industry Implications
1. Footwear - The integration of unconventional materials and textures opens up new possibilities for footwear design.
2. Fashion - Collaborations between fashion designers and athletic brands result in unique collections that stand out in the market.
3. Artistic Apparel - Wearable art pieces allow for an expressive and thematic approach to everyday clothing.
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