adidas and CLOT Work Together on the Superstar Breathe Shoes
Amy Duong — September 27, 2024 — Pop Culture
References: highsnobiety & adidas
adidas continues to grow its collaborative work with CLOT as the two unveil a pair of the Superstar Breathe sneakers model. Taking the classic silhouette, it is constructed with a breezy mesh material throughout the upper to embrace the 'Breathe In Breathe Out' concept that the original silhouette embodied.
It ditches the standard leather upper and mesh makes up the entire upper with the branded Three Stripes stitched into the body itself. It has low-contrast colors to form a more minimal design and each shoe has a balanced aesthetic. The right shoe is meant to represent 'introspection and inclusiveness' with bright green stripes and Chinese characters on the side. The left shoe nods to adidas and represents 'externality and dynamism' with mint-tonal stripes.
Image Credit: adidas
It ditches the standard leather upper and mesh makes up the entire upper with the branded Three Stripes stitched into the body itself. It has low-contrast colors to form a more minimal design and each shoe has a balanced aesthetic. The right shoe is meant to represent 'introspection and inclusiveness' with bright green stripes and Chinese characters on the side. The left shoe nods to adidas and represents 'externality and dynamism' with mint-tonal stripes.
Image Credit: adidas
Trend Themes
1. Collaborative-design Footwear - The partnership between adidas and CLOT demonstrates how co-branded design can produce unique and culturally rich sneaker models.
2. Breathable-mesh Sneakers - Using a breezy mesh material in place of traditional leather offers enhanced comfort and ventilation for active and casual wear.
3. Minimalist Sneakers - Adopting low-contrast colors and understated aesthetics appeals to consumers looking for versatile and refined footwear options.
Industry Implications
1. Sportswear - Innovative materials and collaborative designs in sportswear can cater to functionality and fashion demands.
2. Fashion Collaboration - Brands partnering to create exclusive collections can capture niche markets and enhance brand loyalty.
3. Footwear - Developing new materials and minimalist designs can set industry benchmarks for comfort and style in the footwear market.
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