Adidas 'Be Fast' Campaign Wins at ANDY Awards 2009
References: miamiadschool.de & arabaquarius.blogspot
The cat playing with the fish bowl next to your notebook, the dog pulling the cover off the table with the vase right at the edge, and your little son about to put his finger in the electricity plug.
These are the three hair-raising scenarios in this Adidas campaign which just won the Student Bronze award for Toys, Games & Sports at the International ANDY Awards 2009 by Miami Ad School Europe.
The visuals are complemented with a witty company that says ‘Be Fast.’
The ads were created by art director Maja Grunwald, and copywriter Georgios Kouveliotis.
Check out more award winning campaigns at the International ANDY Awards 2009 and a recent messy marketing effort by Adidas below.
These are the three hair-raising scenarios in this Adidas campaign which just won the Student Bronze award for Toys, Games & Sports at the International ANDY Awards 2009 by Miami Ad School Europe.
The visuals are complemented with a witty company that says ‘Be Fast.’
The ads were created by art director Maja Grunwald, and copywriter Georgios Kouveliotis.
Check out more award winning campaigns at the International ANDY Awards 2009 and a recent messy marketing effort by Adidas below.
Trend Themes
1. Visual Storytelling - The Adidas 'Be Fast' campaign showcases the power of visual storytelling in advertising, creating hair-raising scenarios to capture attention and engage audiences.
2. Interactive Advertising - The use of interactive elements, such as the cat playing with the fish bowl, demonstrates the potential for immersive and engaging advertising experiences.
3. Humor in Advertising - The witty company 'Be Fast' tagline adds humor to the campaign, showing the effectiveness of humor in capturing consumer attention and creating a memorable brand image.
Industry Implications
1. Advertising - The Adidas campaign highlights the disruptive innovation opportunities in the advertising industry, showcasing new ways to engage and entertain audiences.
2. Sports and Fitness - The Adidas campaign specifically targets the sports and fitness industry, demonstrating how creative and attention-grabbing advertising can enhance brand perception and drive consumer interest.
3. Creative Agencies - The success of the Adidas campaign underscores the potential for creative agencies to leverage visual storytelling, interactivity, and humor to create impactful and award-winning advertising campaigns.
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