Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
References: uk.fashionnetwork
Adidas is poised to unveil its latest offering under the newly established Sportswear label, a significant addition to the brand's portfolio. The introduction of Adidas Sportswear represents a strategic move by the sports giant to establish a formidable presence in the market. This major label launch was initially announced earlier this year, with actress Jenna Ortega serving as its ambassador.
Positioned alongside its existing 'Performance' and 'Originals' labels, 'Sportswear' recognizes the evolving consumer landscape where activewear has transitioned from being primarily associated with sports to becoming an integral part of everyday fashion.
To support the launch, Adidas has brought together a diverse lineup of personalities, such as actor and model Hoyeon, Lioness, Alessia Russo, Melanie Leupolz, Anthony Edwards from the Minnesota Timberwolves, and actor David Yang.
Image Credit: Adidas
Positioned alongside its existing 'Performance' and 'Originals' labels, 'Sportswear' recognizes the evolving consumer landscape where activewear has transitioned from being primarily associated with sports to becoming an integral part of everyday fashion.
To support the launch, Adidas has brought together a diverse lineup of personalities, such as actor and model Hoyeon, Lioness, Alessia Russo, Melanie Leupolz, Anthony Edwards from the Minnesota Timberwolves, and actor David Yang.
Image Credit: Adidas
Trend Themes
1. Sportswear as Fashion - Opportunity for brands to capitalize on the growing trend of activewear as everyday fashion.
2. Celebrity Collaborations - Opportunity for brands to partner with celebrities to create exclusive sportswear collections and attract a wider audience.
3. Diverse Brand Ambassadors - Opportunity for brands to select brand ambassadors representing a diverse range of backgrounds to resonate with diverse consumer groups.
Industry Implications
1. Fashion - Fashion industry can incorporate sportswear designs into their collections and cater to the rising demand for athleisure.
2. Sports - Sports industry can explore collaborations with fashion brands to create exclusive sportswear collections for athletes and sports enthusiasts.
3. Marketing and Advertising - Marketing and advertising agencies can work with brands and celebrities to develop engaging campaigns around sportswear collaborations and endorsements.
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