Adidas and Lifelounge "All Day I Dream About Sneakers"
Caroline Wongsosaputro — October 18, 2008 — Art & Design
References: lifelounge
Adidas and Lifelounge have recently collaborated in a project called "All Day I Dream About Sneakers," which showcases a series of deconstructed sneakers.
These sneakers are created by the Shifu of sneakers, Herr Fritz Träumer, a man who, according to Lifelounge, is "...a mythical and enigmatic sneaker designer who dedicated his lifetime to constructing the most original range of sneakers ever seen."
A limited-edition book that documented Träumer's creative process while working on this project is available at sneaker retailers at Australia and New Zealand.
These sneakers are created by the Shifu of sneakers, Herr Fritz Träumer, a man who, according to Lifelounge, is "...a mythical and enigmatic sneaker designer who dedicated his lifetime to constructing the most original range of sneakers ever seen."
A limited-edition book that documented Träumer's creative process while working on this project is available at sneaker retailers at Australia and New Zealand.
Trend Themes
1. Deconstructed Sneaker Art - Opportunity to explore new artistic expressions by deconstructing traditional sneaker designs.
2. Limited-edition Collaboration Projects - Chance for brands to create exclusive partnerships and limited-edition projects to generate excitement and boost sales.
3. Mythical and Enigmatic Brand Storytelling - Potential to engage customers through captivating narratives and mysterious brand personas.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to collaborate with artists, designers, or brands to create unique and limited-edition sneaker collections.
2. Art and Design - Platform for artists and designers to experiment with deconstructed sneaker art and showcase their creativity.
3. Publishing - Market for publishing companies to produce limited-edition books documenting the creative processes of designers and artists in unique projects.
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