Jeremy Scott Does Technicolor Athletic Gear for Adidas
Marissa Liu — September 22, 2009 — Fashion
Hot off the heels of his Spring 2010 show, Jeremy Scott introduced a pair of multi-colored winged sneakers that will be part of his Spring 2010 collaboration line for Adidas.
Jeremy Scott’s fall 09 collection for Adidas Originals by Originals featured multi-colored map dresses, jackets and shorts along with wild animal-printed work out gear.
The winged sneakers which first took flight in silver and black as part of Scott’s first Originals by Originals line have proved a popular commodity, even appearing in a Vogue Italia editorial. If these vibrant sneakers are any indication, Spring 2010 is going to be colorful for both Adidas and Jeremy Scott.
Jeremy Scott’s fall 09 collection for Adidas Originals by Originals featured multi-colored map dresses, jackets and shorts along with wild animal-printed work out gear.
The winged sneakers which first took flight in silver and black as part of Scott’s first Originals by Originals line have proved a popular commodity, even appearing in a Vogue Italia editorial. If these vibrant sneakers are any indication, Spring 2010 is going to be colorful for both Adidas and Jeremy Scott.
Trend Themes
1. Multicolored Athletic Gear - Opportunity for sports brands to create vibrant and visually striking athletic gear, attracting a fashion-forward consumer base.
2. Designer Collaborations - Collaborations between fashion designers and sports brands yield unique and innovative products that merge style and functionality.
3. Animal Prints and Bright Colors - Rise in popularity of animal prints and vibrant colors in sportswear, reflecting a desire for bold and expressive fashion choices in athletic apparel.
Industry Implications
1. Sportswear - Sportswear brands can capitalize on the trend of multicolored athletic gear, offering unique and eye-catching options that appeal to fashion-conscious consumers.
2. Fashion - Fashion industry can explore more designer collaborations with sports brands, creating innovative and stylish athletic gear that caters to the growing demand for fashionable sportswear.
3. Footwear - Footwear industry can tap into the trend of animal prints and bright colors, producing sneakers and athletic shoes that combine trendy design elements with performance features.
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