The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Michael Hemsworth — January 26, 2024 — Tech
References: yankodesign
The conceptual Adidas FOG phone has been designed by 2-LA Design as a mobile device that imagines what it might look like if the activewear brand got into the smartphone business. The device features a sleek, minimalist construction that appears devoid of all branding and logos except for the camera array on the rear, which is inspired by the recognizable Adidas Three Stripes logo. The result is an inherently simple device that hides its specifications in plain sight in a way that's thoughtful and easily identifiable.
2-LA Design spoke on the design of the conceptual Adidas FOG phone saying, "In the grand tapestry of design, every element, whether it’s the silhouette, the logo, or intricate details, ought to serve a sacred purpose, seamlessly melding into the symphony of the overall aesthetic."
2-LA Design spoke on the design of the conceptual Adidas FOG phone saying, "In the grand tapestry of design, every element, whether it’s the silhouette, the logo, or intricate details, ought to serve a sacred purpose, seamlessly melding into the symphony of the overall aesthetic."
Trend Themes
1. Activewear-branded Smartphones - The conceptual Adidas FOG phone imagines what it might look like if the activewear brand got into the smartphone business.
2. Sleek Minimalist Construction - The Adidas FOG phone features a minimalist design that appears devoid of branding and logos, except for the camera array inspired by the recognizable Three Stripes logo.
3. Thoughtful and Easily Identifiable Design - The Adidas FOG phone hides its specifications in plain sight, allowing for a simple yet identifiable device.
Industry Implications
1. Activewear - Activewear brands have the opportunity to expand into the smartphone industry, integrating their aesthetic into mobile devices.
2. Consumer Electronics - The concept of sleek and minimalist smartphone design can disrupt the consumer electronics industry, offering unique and identifiable devices.
3. Fashion/branding - Fashion and branding industries can capitalize on the idea of thoughtful and easily identifiable design, incorporating it into their products and marketing strategies.
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