BAPE and adidas Launch a Second Version of the Campus Sneaker
References: highsnobiety
BAPE continues to work alongside adidas as the duo presents another collaborative iteration of the classic Campus sneaker model. This time, the two celebrate A BATHING APE's birthday milestone of three decades. The streetwear giant presented the BAPE HEADS SHOW, which is its first runway experience on June 29th.
Prior to this iteration of the shoe, the two had launched a navy blue colorway of the silhouette earlier this year. This time around, it continues to retain the suede material for a soft touch throughout the upper. However, the tonal palette is highlighted by a rich brown tone complete with anniversary-honoring branding on the tongue and the golden lace detail. The signature star on the lateral side of the shoe is done in white for tonal contrast.
Image Credit: adidas
Prior to this iteration of the shoe, the two had launched a navy blue colorway of the silhouette earlier this year. This time around, it continues to retain the suede material for a soft touch throughout the upper. However, the tonal palette is highlighted by a rich brown tone complete with anniversary-honoring branding on the tongue and the golden lace detail. The signature star on the lateral side of the shoe is done in white for tonal contrast.
Image Credit: adidas
Trend Themes
1. Collaborative Sneaker Designs - The trend of collaboration between brands in the sneaker industry offers opportunities for disruptive innovation in design, materials, and marketing strategies.
2. Celebrating Milestone Anniversaries - Celebrating milestone anniversaries through special edition products presents opportunities for disruptive innovation in branding, storytelling, and limited edition releases.
3. Runway Experiences for Streetwear Brands - The emergence of streetwear brands hosting runway shows provides opportunities for disruptive innovation in merging high fashion with street culture.
Industry Implications
1. Streetwear - The streetwear industry can explore disruptive innovation by partnering with other brands to create collaborative sneaker designs that cater to a wider audience and redefine streetwear aesthetics.
2. Fashion - Fashion brands can leverage celebratory milestones to create limited edition sneaker collections, allowing for disruptive innovation in storytelling and attracting consumer interest through exclusivity.
3. Footwear - Footwear companies can disrupt the industry by hosting runway experiences that showcase their sneakers as high fashion items and tap into the growing demand for streetwear-inspired designs.
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