Adidas' Interactive Campaign for Palmeiras Shirts in Brazil
Tisah Tucknott — June 5, 2009 — Lifestyle
References: adverblog
Sportswear company Adidas is running a campaign in Brazil to promote the launch of the Palmeiras replica.
Adidas has created an interactive virtual game, where players must find Palmeiras shirts that have mysteriously gone missing.
The case of the missing Palmeiras shirts will be solved on June 4th, so you’d better hurry up if you want to play this guessing game!
Implications - Marketers and advertising agencies are increasingly creating interactive promotions that get consumers emotionally involved with a product before it's released. Online games offer an opportunity to take part in this phenomenon without staging an in-person scavenger hunt, which expands the territory in which the game can be played.
Adidas has created an interactive virtual game, where players must find Palmeiras shirts that have mysteriously gone missing.
The case of the missing Palmeiras shirts will be solved on June 4th, so you’d better hurry up if you want to play this guessing game!
Implications - Marketers and advertising agencies are increasingly creating interactive promotions that get consumers emotionally involved with a product before it's released. Online games offer an opportunity to take part in this phenomenon without staging an in-person scavenger hunt, which expands the territory in which the game can be played.
Trend Themes
1. Interactive Promotions - Marketers are creating interactive promotions to emotionally involve consumers before product releases, such as the interactive virtual game for finding missing Palmeiras shirts.
2. Online Games - Online games offer a platform for consumers to participate in interactive promotions without the need for in-person activities, increasing the reach of the campaign.
3. Emotional Engagement - Interactive promotions create emotional engagement with consumers, fostering a deeper connection with the product and brand.
Industry Implications
1. Marketing - The marketing industry can leverage interactive promotions to emotionally engage consumers and generate buzz for product launches.
2. Advertising - Advertising agencies can develop interactive campaigns like the virtual game for Palmeiras shirts to create excitement and anticipation among consumers.
3. Sportswear - Sportswear companies, like Adidas, can use interactive promotions to create a sense of exclusivity and anticipation for new product releases.
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