Adidas Grün Campaign
varkeychaya — April 25, 2008 — Eco
References: cpluv
Adidas has gone green with its advertising campaign. The advertisement, which is suspected to be for its Grün range of footwear, is made of bushes with the iconic three stripes placed using three strips of wood.
from shape+colour
"Knowing that environmentalism is a mind-set, not just a selling point, their Grün campaign has kicked off with “Guerilla Gardeningâ€. For all intents and purposes, it's graffiti with plants. The aim is to take a neglected, off limits urban space and turn it into a thing of beauty - be it with spray paint or with grass."
from shape+colour
"Knowing that environmentalism is a mind-set, not just a selling point, their Grün campaign has kicked off with “Guerilla Gardeningâ€. For all intents and purposes, it's graffiti with plants. The aim is to take a neglected, off limits urban space and turn it into a thing of beauty - be it with spray paint or with grass."
Trend Themes
1. Environmental Advertising - Opportunity to disrupt traditional advertising by leveraging eco-friendly materials and concepts.
2. Guerilla Gardening - Potential for innovative urban beautification methods using plants and natural materials.
3. Sustainable Footwear - Disruptive potential in the footwear industry by developing eco-friendly and environmentally conscious products.
Industry Implications
1. Advertising - Opportunity for marketers to incorporate eco-friendly materials and concepts into their campaigns.
2. Urban Planning - Possibility for urban planners to explore innovative methods of beautification using plants and natural materials.
3. Footwear - Potential for footwear companies to develop and market sustainable products that cater to environmentally conscious consumers.
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