Adidas Originals Festival
Jamie Coomber — January 14, 2008 — Pop Culture
References: originalsfestival.au & freshenmeup
Adidas have teamed up with Vice magazine in Australia to launch a great new site allowing users to create their dream music festival.
The Originals Festival site allows users to select from a range of artists within their $100k budget, pick their running order, pick their location for the event and then design a poster to advertise the festival on their MySpace pages and blogs to friends. The users with the highest attendance (most number of visitors) will win tickets to the Berlin Festival 2008.
I spent most of my money on Underworld and LCD Soundsystem, so mine was more of an evening affair rather than the full festival!
The Originals Festival site allows users to select from a range of artists within their $100k budget, pick their running order, pick their location for the event and then design a poster to advertise the festival on their MySpace pages and blogs to friends. The users with the highest attendance (most number of visitors) will win tickets to the Berlin Festival 2008.
I spent most of my money on Underworld and LCD Soundsystem, so mine was more of an evening affair rather than the full festival!
Trend Themes
1. Virtual Music Festivals - Virtual music festivals are a growing trend with opportunities for disruptive innovation in creating immersive online experiences and monetizing virtual ticket sales.
2. User-generated Festivals - The rise of user-generated festivals opens up innovative possibilities for crowd-sourcing event programming, location selection, and marketing.
3. Interactive Festival Platforms - Interactive festival platforms, like the Adidas Originals Festival, provide opportunities for disruptive innovation in engaging audiences through personalized experiences and social media integration.
Industry Implications
1. Music Events - The music events industry can capitalize on virtual and user-generated festivals to reach wider audiences, create unique experiences, and adapt to changing consumer preferences.
2. Technology - The technology industry can leverage interactive festival platforms to develop virtual reality and augmented reality solutions that enhance the music festival experience.
3. Marketing and Advertising - The marketing and advertising industry can explore strategic partnerships with virtual and user-generated festivals to create targeted and immersive brand experiences for consumers.
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