The Sartorialist Teams Up With MiLK China and Adidas
Shelby Lee Walsh — July 30, 2009 — Marketing
References: fashionologie & hypebeast
The fashionista go-to website that acts as a guiding light to all of the style-inclined, also known as the Sartorialist, has now paired up with a Chinese publication called MiLK China and Adidas Originals. The reason for this collaboration is to promote the campaign for Five-Two-3.
Scott Schuman, the man behind the Satorialist, photographs Berlin urbanites in the recognizably traditional Adidas track tops. The images were revealed in the August 1st issue of MiLK China Magazine.
Scott Schuman, the man behind the Satorialist, photographs Berlin urbanites in the recognizably traditional Adidas track tops. The images were revealed in the August 1st issue of MiLK China Magazine.
Trend Themes
1. Street Style Fashion - Opportunity to disrupt the fashion industry by combining street style with traditional brands like Adidas.
2. Collaborative Campaigns - Creating collaborative campaigns between fashion publications, brands, and photographers to reach broader audiences.
3. Localized Fashion Influencers - The rise of localized fashion influencers partnering with global brands to promote products in specific regions.
Industry Implications
1. Fashion - Fashion brands can leverage street style trends and collaborations to engage with a younger, style-savvy audience.
2. Publishing - Fashion publications can initiate collaborations with brands and photographers to create unique and engaging content for their readers.
3. Photography - Photographers specializing in street style photography can partner with fashion publications and brands to showcase their work and gain exposure.
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