Adidas Celebrates 60th With $800 Pair of Superstars
Marissa Brassfield — January 23, 2009 — Fashion
References: kenlu.net & bornrich.org
Adidas sure knows how to turn 60, as this diamond-studded pair of Superstar 'Diamond Pack' sneakers proves. It's outfitted with six 0.2K diamonds on each shoe and Swarovski crystals on the lace lock and the tongue. The Superstars' accompanying tee shirt comes with a whopping 409 Swarovski crystals to comprise the Adidas logo.
The Adidas Superstar 'Diamond Pack' sneakers follows a superlative series of ad campaigns that featured a house party packed with celebrities and an innovative break-up service.
The Adidas Superstar 'Diamond Pack' sneakers follows a superlative series of ad campaigns that featured a house party packed with celebrities and an innovative break-up service.
Trend Themes
1. Luxury Sneakers - The trend of luxury sneakers is disrupting the traditional market, creating opportunities for high-end collaborations and unique limited editions with premium materials.
2. Blinged-out Fashion - The trend of adding diamonds and crystals to fashion items is creating opportunities for luxury brands to tap into the demand for unique and superlative items among high-end consumers.
3. Limited Edition Collectibles - The trend of limited edition collectibles is creating opportunities for brands to collaborate and create unique pieces that cater to niche markets, creating a sense of exclusivity and scarcity that drives demand.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can capitalize on this trend by producing limited edition sneakers and other fashion items that feature premium materials and unique design details.
2. Jewelry - The jewelry industry can create new lines of products that leverage the trend of adding diamonds and crystals to fashion items, from sneakers to phone cases.
3. Entertainment - The trend of limited edition collectibles can create opportunities for entertainment brands to create unique merchandising items that cater to dedicated fans and collectors, from limited edition concert tickets to exclusive merchandise.
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