KITH and adidas Join Forces with a Festive Sneaker Capsule
KITH and adidas join forces once again and this time, to celebrate the holiday season with a range of textural sneakers. The team at 8th St by Ronnie Fieg joins Clarks to give three adidas silhouettes a new transformation defined by the premium snakeskin treatment.
The Gazelle, the AS350, and the BW Army models are remixed with the new texture and detailed with festive accents. The collaboration also adds chunky elements to the adidas sneakers, which are three models that traditionally rest on a flat foundation. The thin soles undergo a transformation where it is replaced by the famously thick crepe sole units by Clarks. The snakeskin embellishments can be seen mostly at the heel and midsole unit.
Image Credit: KITH
The Gazelle, the AS350, and the BW Army models are remixed with the new texture and detailed with festive accents. The collaboration also adds chunky elements to the adidas sneakers, which are three models that traditionally rest on a flat foundation. The thin soles undergo a transformation where it is replaced by the famously thick crepe sole units by Clarks. The snakeskin embellishments can be seen mostly at the heel and midsole unit.
Image Credit: KITH
Trend Themes
1. Textural Innovation in Footwear - The use of premium snakeskin treatments on sneaker designs introduces a luxury texture element to mainstream footwear.
2. Chunky Soles Reimagined - The integration of Clarks' thick crepe sole units with adidas models highlights a shift towards blending traditional footwear brands with sneaker culture.
3. Festive Sneaker Collaborations - Collaborative releases with holiday-themed accents are becoming a successful strategy for brands to create limited-edition, season-specific product lines.
Industry Implications
1. Footwear Design - Integration of unconventional materials and textures like snakeskin are pushing the boundaries of traditional sneaker aesthetics.
2. Collaborative Fashion Partnerships - Strategic collaborations like that of KITH, adidas, and Clarks are redefining how brands coalesce to create innovative product offerings.
3. Luxury Streetwear - The amalgamation of luxury materials with streetwear staples is driving the popularity of premium, limited-edition sneakers.
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