adidas Presents a New and Bigger Samba Sneaker Model
Amy Duong — April 7, 2024 — Art & Design
References: adidas & highsnobiety
adidas introduces a look at its latest update of the Samba sneaker model, which is defined by its chunkier and thicker updates. This means that it leans closer towards a skateboarding design. One of the main updates is the dramatized Three Stripes branding on the side of the shoe in a white leather finish -- it is wider than it is traditionally.
This stands out in contrast to the navy blue base made from suede materials across the upper. Other details include the collar padding for comfort and chunky laces that detail the forefoot for a snug feel. The upgrade is rounded out by the T-toe box at a larger scale. The shoes are now available to shop online at adidas.
Image Credit: adidas
This stands out in contrast to the navy blue base made from suede materials across the upper. Other details include the collar padding for comfort and chunky laces that detail the forefoot for a snug feel. The upgrade is rounded out by the T-toe box at a larger scale. The shoes are now available to shop online at adidas.
Image Credit: adidas
Trend Themes
1. Chunky Sneaker Revolution - Embracing chunkier and thicker designs for sneakers inspired by skateboarding aesthetics, such as wider Three Stripes branding and exaggerated collar padding.
2. Dramatic Branding Statements - Brands exploring bolder branding opportunities like wider and more pronounced logo placements on sneaker designs to make a statement.
3. Bigger Is Better Footwear - An emphasis on larger scale T-toe boxes and chunky lace details on sneakers to cater to a trend of oversized and bold footwear styles.
Industry Implications
1. Footwear Manufacturing - Incorporating chunkier designs and bold branding elements into footwear production to cater to evolving consumer preferences for statement styles.
2. Fashion Retail - Exploring opportunities to market and sell chunkier, skateboarding-inspired sneakers with exaggerated design features to appeal to trend-aware consumers.
3. Sports Apparel - Integrating elements of skateboarding aesthetics into sports footwear to create unique and eye-catching products that resonate with athleisure culture.
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