As consumers continue to spend more time on social media, the February 2022 social media trends highlight how brands are leveraging the platforms to engage with consumers.
One notable example from the February 2022 social media trends Meta, the parent company behind the social media platform Facebook. The brand recently launched a series of smart glasses in partnership with Ray-Ban dubbed 'Ray-Ban Stories.' As the name suggests, the new glasses incorporate social media into daily life with features like a dual 5-megapixel camera, in-built audio for media or phone calls, and an intuitive touch control system. Ray-Ban Stories will support consumers in ve streaming, content creation, and more.
Another new venture in the social media space comes from Squarespace. The brand will now allow users to upload video content and lock them behind a paywall, enabling content creators to monetize from their creations. These paywalls can be set on a per-video or recurring subscription basis.
Top 60 Social Media Trends in February
60
Self-Expression Encouraging Campaigns
GIPHY Has Launched a New Art Installation for Its Campaign
59
Iconic Anime Fashion Series
LOEWE and Studio Ghibli Launched the 'Spirited Away' Collection
58
Social Media-Integrated Smartglasses
Meta and 'Ray-Ban Stories' Have Debuted 'Facebook View'
57
Influencer App Releases
weSponsored is Launching a New App to Connect Influencers with Brands
56
Lifelike 3D Metaverse Avatars
Meta Launches Updates Improving Its 3D Avatars for Facebook & Insta
55
Exclusive Edible NFTs
Frank's RedHot Created Its First NFT & Cryptocurrency Called Bonecoin
54
Metaverse Insights Initiatives
UserTesting Has Debuted New Features for Its Human Insight Platform
53
Content Creator Chocolate Bars
Feastables' MrBeast Bar is a Chocolate Bar Rooted in Gamification
52
NFT-Integrated Social Media Profiles
A New Twitter Update Allows for Verified NFT Profile Pictures
51
Social Media-Branded Cosmetics
'ByteDance' Has Launched Its First Perfume Line Named 'EMOTIF'
50
Fashion-Focused Creator Events
'Instagram IRL' Is a Week-Long Event for Fashion Professionals
49
Dating App Apparel
Bumble Unveils Debut Clothing Collection Called 'Bumble Basics'
48
Ice Cream Breakfast Campaigns
Jeni's Splendid Ice Creams is Encouraging Ice Cream for Breakfast
47
Social Media NFT Displays
Meta Announces Launch of New NFT Showcasing Features for Instagram
46
Productivity-Focused Add-On Apps
'Heyday' is an Overlay That Assists in Organizing Information
45
NFT Esports Platforms
GameSquare and ARterra Have Announced an Official Collaboration
44
Compact Rollable Reusable Straws
Boba Tribe Has Easy-to-Clean Reusable Boba Straws
43
Workplace-Focused Metaverse Features
Meta's Newest Update to the Quest is Efficiency-Focused
42
Phone-Inspired Card Games
Game of Phones is a Card Game That Encourages Phone Use
41
Open-World Creature Collecting Games
'Pokémon Legends: Arceus' Reinvents the Series' Formula
40
Stereotype-Fighting Social Platforms
The Sunroom App Fills the Gap Between Instagram & OnlyFans
39
Expressive Mobile Emoji Updates
Apple Has Unveiled 37 Emojis as Part of iPhone iOS 15.4
38
Influencer-Involved Investing Apps
This App Lets You Copy the Trades Made By Influential Investors
37
Festive Truck Tours
The 'Coca-Cola Canada Holiday Truck Tour' Promotes Cheer and Togetherness
36
Biometric Data VR Tracking
Meta Has Filed Multiple Patents to Implement Biometric Tracking in VR
35
Gen Z-Targeted Creator Applications
Yubo Has Debuted the Pixel Reward Program to Pay Its Creators
34
Customer-Suggested QSR Menu Items
Mcdonald’s is Releasing Four New Menu Items for Its ‘Menu Hacks’
33
Artist Valentine’s Day Chocolates
Tonari No Kaikadō Releases Its ‘Flower Valentine's Chocolate’
32
Oatmeal 6-Packs
Quaker Oats' Limited-Edition Oatmeal Pack for the Big Game Helps Fans "Pregrain"
31
Direct Communication Features
Microsoft Has Added a Walkie Talkie Feature to Its Teams Platform
30
Personal Climate Monitoring Apps
ISeeChange Allows Communities to Monitor Climate Impacts
29
Online-Only Value Meals
Popeyes Has Launched a Discounted Combo Meal for App or Website Users
28
Anti-Social Media Censorship Petitions
25 Women's Health Brands Band Together to Empower Women
27
Automatically Moderated Social Medias
'Truth Social' Will Begin Censoring Harmful Content
26
Virtual Protein Bar Exchanges
ONE Brands' “One for ONE” Lets Consumers Trade in Bland Resolutions
25
Asian-Celebrating Social Media Initiatives
Netflix Has Launched 'Golden' to Celebrate Talent
24
Influencer Photo Monetization Apps
This App Lets Creators Share Authentic Photos With Their Fans
23
Monetizable Video Hosting Services
Squarespace Will Now Allow Users to Upload Video Content
22
Streamlined Skilled Trades Apps
This App Offers Social & Professional Networking For Tradespersons
21
Blockchain Payment Services
Google Has Opened a Blockchain Division to Embrace Web3
20
Returning Almond Butter Products
'Pip & Nut' Has Brought Back a Fan-Favorite Product After a Vote
19
Fan-Created Commercial Contests
Bush’s Beans Invites Fans to Create its Next Commercial
18
Improved Browser Navigation Apps
Omni is a Free Extension with Many Convenience-Focused Features
17
Restaurant-Branded Scholarships
The ‘Carl N. & Margaret Karcher Founders' Scholarship’ has Opened
16
Branded AR Creator Courses
Facebook Launched Certification Programs Geared Towards the Metaverse
15
Home Screen Photo Apps
The 'Locket' App Lets Users Share Photos to Others' Home Screens
14
Work-Free Online Forums
The Antiwork Subreddit Discusses Issues Related to the Work Force
13
Traveler-Targeted QSR Campaigns
'Shake Shack' Is Giving Consumers Free Fries for Canceled Flights
12
Personalizable Media Feeds
Microsoft is Testing a New RSS Feature for It's Edge Browser
11
Resume-Free Hiring Strategies
Fast Company Sought Employees Directly Without Requiring Resumes
10
AI-Powered Supercomputers
Meta Will Have the World's Fastest Supercomputer by Mid-2022
9
Intellectual Property-Protecting Features
Google Docs Now Allows for Easy Watermark Implimentation
8
Data Collection Trackers
Mozilla and the Markup are Tracking Collected Data on Internet Users
7
Encrypted Digital Messenger Updates
Meta Has Announced Various Updates for Its 'Messenger' App
6
Economically Focused Vegan Platforms
This App Connects Investors & Businesses In the Vegan Sector
5
Startup-Encouraging Campaigns
Fiverr Debuted 'The Something from Nothing' Campaign to Honor Users
4
Visually-Enhanced Streaming Features
Netflix Has Released HDR Support for Google Pixel Phones
3
Re-Launched Bundled Streaming Services
Disney Has Brought Back Its Three-Service Streaming Bundle
2
Inclusive Sports Initiatives
Scotiabank’s ‘Hockey for All’ Focuses on Inclusive Sports Play
1
Remote Order-Encouraging Pizza Promotions
Cicis Pizza is Offering Discounts for Online Orders
Related Ideas
Automotive AI Smart Glasses
The Ferrari x Ray-Ban Meta Smart Glasses Feature Meta AI with Vision
Rimless Smart Eyewear
Eddie Bauer Smart Eyewear Includes Voice Access to ChatGPT
Social App-Connected Smartglasses
The Ray-Ban Meta Smart Glasses Can Now Post onto Instagram
See-Through Smart Glasses
The Ray-Ban Transparent Meta Wayfarer Shows Off its Internals
AI-Powered Digital Avatars
Instagram Now Allows Users to Create Their Own AI Avatars
Productivity-Focused Smart Glasses
The ASUS AirVision M1 Has Dual 1080p Micro OLED Displays
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Women-Celebrating Luxury Eyewear Campaigns
The Versace Eyewear Spring/Summer 2024 is Chic
Non-Traditional Wedding Capsules
The Ssense Bridal 2.0 Collection Celebrates Unconventional Style
Virtual Reality Fidelity Updates
Meta Updated the Passthrough on its Meta Quest 3 Headset
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Collaboration Gamer Sunglasses
The Razersuperfuture Matte Black Glasses Offer Style and Protection
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Emotion-Sensing Eyewear
Emteq Labs 'Sense' Offers AI-Powered Real-Time Analysis
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
AI-Fuelled Everyday Smart Classes
Meta and Ray-Ban Join Forces on the Meta Smart Glasses
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
AI Survey Solutions
Chatmeter Introduces Surveys 2.0 as Part of Its Pulse AI: Signals Platform
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Verified Social Media Accounts
Meta Verified Launches in Canada to Help Creators Build Community
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Tea-Filled Smartphone Lenses
Gold Peak Tea Created a Golden Hour Clip-On Smartphone Lens
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Pro-Approved Smartphone Lenses
The Latest Moment T-Series Mobile Lenses Elevate Photography
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Streetwear-Informed Dynamic Eyewear
The New Range of Supreme Eyewear Makes Statements
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Athletic Training Eyewear
'FalconFrames' Track Eye Movement During Visual Training
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Free-Spirited Eyewear Collection
Raen Releases a New Stylish Eyewear Capsule with Mikey February
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Global Eyewear Brand Platforms
Neso Brands Uses Cutting-Edge Technology to Innovate in the Market
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Publicly Available Social Medias
'Bluesky' is Now Open to All Users Without Invitation
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Mood-Reflective Sonic Sounds
Instagram Presents Sonic Identity for Reels as a Single Sound
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Unskippable Instagram Ad Updates
Instagram Tests Ads That Can't Be Skipped
Interactive Digital VR Games
Horizon Worlds Launches the New Super Rumble Social VR Game
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Video Conferencing Avatar Features
Meta is Presenting a New Cartoon Avatar Feature
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Minimalist Social Media
Othrys Provides Social Media Optimized for Learning and Productivity
Social Rating Platforms
Rated is a Data-Driven Social Platform for Rating Media and More
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Simplified Social Sharing Features
Reddit is Announcing its New Shared Link for Text Posts
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Fact-Checking Social Medias
Meta Announced its Working on a Fact-Checking Tool for Threads
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
Inclusive Custom Avatar Enhancements
Meta's Quest Avatars Get a Slew of More Inclusive Detail
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Updated Social Web Apps
Mastodon's New Update Streamlines Notifications and Posting Capabilities
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Automated Social Media Creation
Postlyy Helps People Effortlessly Manage Their Socials
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram