Shu Uemura's Limited-Edition Stickers Create Digital Content
Laura McQuarrie — July 18, 2023 — Fashion
References: voguebusiness
Shu Uemura created limited-edition stickers with micro NFC chips embedded in them so that they can be scanned and used to create digital content. These Shu Uemura stickers provide access to three interactive augmented reality filters, which can be used on Snapchat.
These NFC-enabled face stickers unlock augmented reality experiences featuring three themes inspired by Japan, camelia flowers, calligraphy and multi-color overlays. At the Viva Technology 2023 event in Paris, the brand showed an Rtfkt avatar wearing one of the stickers, which are poised to inspire boundless creativity in the digital community.
The L’Oréal cosmetics brand is also working with digital fashion brand Rtfkt to develop AR filters and digital makeup that can be used by avatars within Rtkft’s Clone X avatar ecosystem.
These NFC-enabled face stickers unlock augmented reality experiences featuring three themes inspired by Japan, camelia flowers, calligraphy and multi-color overlays. At the Viva Technology 2023 event in Paris, the brand showed an Rtfkt avatar wearing one of the stickers, which are poised to inspire boundless creativity in the digital community.
The L’Oréal cosmetics brand is also working with digital fashion brand Rtfkt to develop AR filters and digital makeup that can be used by avatars within Rtkft’s Clone X avatar ecosystem.
Trend Themes
1. Nfc-enabled Face Stickers - Opportunity for brands to incorporate NFC technology into physical products, creating interactive and personalized experiences.
2. Interactive Augmented Reality Filters - Growing demand for AR filters that enhance social media experiences, offering brands a unique way to engage with consumers.
3. Digital Fashion and Avatars - Emerging trend of blending digital fashion and avatars opens up new possibilities for virtual customization and self-expression.
Industry Implications
1. Cosmetics - Cosmetics brands can explore integrating NFC technology and AR filters to enhance user experience and promote digital engagement.
2. Fashion - Fashion industry can tap into the digital fashion and avatar trend, offering virtual clothing options and collaborating with avatar ecosystems.
3. Technology - Technology companies can develop innovative NFC-enabled products and tools to enable interactive digital experiences in various industries.
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