Valentino Created Digital Fashion Looks for Meta Avatars
Laura McQuarrie — July 17, 2023 — Fashion
References: voguebusiness
In a release, Valentino described that it is taking "a step forward toward commerce in the metaverse" and in doing so, the luxury brand is creating digital fashion looks for Meta's avatars. Now, social media users across Instagram, Facebook, Messenger and Meta VR experiences can stylishly outfit their virtual personas in branded looks that take after designs from the newest Valentino collections.
In all, there are six branded looks, including designs with panther print, the brand's recognizable bright pink and Toile Iconographe. Soon, social media users can look forward to a second drop from the brand so that their avatars can be outfitted with even more fresh fashion styles.
With digital fashion, luxury labels are reaching a new generation of fashion fans and collectors.
In all, there are six branded looks, including designs with panther print, the brand's recognizable bright pink and Toile Iconographe. Soon, social media users can look forward to a second drop from the brand so that their avatars can be outfitted with even more fresh fashion styles.
With digital fashion, luxury labels are reaching a new generation of fashion fans and collectors.
Trend Themes
1. Digital Fashion - The rise of digital fashion presents disruptive innovation opportunities for luxury brands to reach new audiences and explore virtual commerce in the metaverse.
2. Avatar Branding - The creation of branded digital fashion looks for avatars opens up avenues for luxury brands to extend their reach and engage with consumers in the virtual realm.
3. Metaverse Commerce - The emergence of metaverse commerce offers disruptive innovation opportunities for luxury brands to explore new business models and monetize virtual experiences through digital fashion collaborations.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can seize disruptive innovation opportunities by embracing digital fashion and leveraging avatars to connect with tech-savvy consumers in the metaverse.
2. Social Media - Social media platforms have the potential to tap into disruptive innovation opportunities by integrating virtual avatars and digital fashion collaborations, enhancing user engagement and expanding monetization strategies.
3. Virtual Reality - The virtual reality industry can explore disruptive innovation opportunities by partnering with luxury brands to create immersive digital fashion experiences for avatars in the metaverse, driving user adoption and revenue growth.
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