Instagram Now Allows Posts and Reels to be Shared with Close Friends
Colin Smith — November 14, 2023 — Business
Meta announced the expansion of the Instagram Close Friends feature to now include regular posts and reels. The Close Friends feature previously allowed users to share Stories with only a select list of friends. These story bubbles would appear green, as opposed to the original reddish color, showing that the post is private and only for select individuals.
However, up until this point, timeline posts and Reels were restricted to all friends, or public, only. Now, Instagram is allowing users to set these to Close Friends as well. Meta stated that this change is intended to create a "pressure-free space" for users to interact with one another on the platform. Additionally, this offers more freedom for individuals who previously created a second account, set it to private, and restricted this account to only close friends. Now, the number of unnecessary account creations should decrease.
Image Credit: Meta, hypebeast, instagram
However, up until this point, timeline posts and Reels were restricted to all friends, or public, only. Now, Instagram is allowing users to set these to Close Friends as well. Meta stated that this change is intended to create a "pressure-free space" for users to interact with one another on the platform. Additionally, this offers more freedom for individuals who previously created a second account, set it to private, and restricted this account to only close friends. Now, the number of unnecessary account creations should decrease.
Image Credit: Meta, hypebeast, instagram
Trend Themes
1. Expansion of Close Friends Feature - Meta expands the Close Friends feature on Instagram to include regular posts and reels, providing users with a more private and intimate space for sharing.
2. Pressure-free Interaction - Instagram's Close Friends feature expansion creates a pressure-free space for users to connect and engage with a select group of individuals on the platform.
3. Reduction of Secondary Private Accounts - With the new Close Friends feature, users are no longer required to create a separate private account for sharing content exclusively with close friends, leading to a decrease in unnecessary account creations.
Industry Implications
1. Social Media - The expansion of Instagram's Close Friends feature reflects evolving user preferences for more private and intimate online social interactions.
2. Digital Communication - The Close Friends feature update aligns with the growing demand for secure and selective communication channels, enhancing online privacy and trust.
3. Content Sharing - The expanded Close Friends feature introduces new opportunities for content creators to tailor and share their posts and reels exclusively with a close and supportive audience.
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