Gold Peak Tea Created a Golden Hour Clip-On Smartphone Lens
Laura McQuarrie — October 31, 2023 — Tech
References: goldpeakbeverages & adweek
There are countless digital lenses for smartphones on a weekly basis and to cut through the noise, Gold Peak Tea created a clip-on smartphone lens that interacts with its product. The Golden Hour filter is ready to be clipped over the camera on any smartphone and it transforms photos and videos with a wash of color when the brand's beverage is added.
The results that can be achieved with this Golden Hour filter are being shared by the brand on outdoor billboards. As well as showing the work of professional photographers, the brand is boosting its lens with the aid of influencers and inviting people to enter to win one of their very own for a limited time online.
The results that can be achieved with this Golden Hour filter are being shared by the brand on outdoor billboards. As well as showing the work of professional photographers, the brand is boosting its lens with the aid of influencers and inviting people to enter to win one of their very own for a limited time online.
Trend Themes
1. Digital Smartphone Lenses - The rise of digital smartphone lenses provides an opportunity for innovative companies to create unique and interactive lens experiences.
2. Brand-integrated Filters - Brand-integrated filters like Gold Peak Tea's Golden Hour filter open up possibilities for businesses to engage with consumers through unique visual experiences.
3. Influencer Marketing for Lens Accessories - The combination of lens accessories and influencer marketing presents a disruptive innovation opportunity for companies to tap into the power of influencers to promote their unique products.
Industry Implications
1. Photography Equipment - The photography equipment industry can explore the development of digital lenses that integrate with specific brands or products, offering consumers a new level of creativity and engagement.
2. Beverage Manufacturing - Beverage manufacturers can leverage brand-integrated filters to create interactive and visually appealing experiences that enhance brand awareness and consumer engagement.
3. Influencer Marketing Agencies - Influencer marketing agencies can capitalize on the growing market for lens accessories by partnering with brands to promote unique and innovative lens products through influencer collaborations.
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