LinkedIn is Testing a TikTok-Like System on its Platform
Colin Smith — April 1, 2024 — Business
LinkedIn, the professional networking platform, is currently testing a new feature that introduces a TikTok-like feed for short-form vertical videos. The feature is designed to allow users to scroll through bite-sized videos in a manner similar to the popular video-sharing app TikTok, as well as other platforms like YouTube Shorts and Facebook and Instagram Reels. The content for this new video feed will be accessible via a dedicated ‘Video’ tab within the LinkedIn app, where users can interact with the videos by liking, commenting, or sharing them.
The move to integrate a short-form video feed is seen as an effort by LinkedIn to appeal to a younger demographic and to stay relevant amidst the changing social media landscape. Previously, LinkedIn had experimented with a Stories feature, which was discontinued in August 2021. The company indicated at the time that it was looking to evolve the Stories format into a more engaging and conversational video experience.
Image Credit: Artie Beaty/ZDNET
The move to integrate a short-form video feed is seen as an effort by LinkedIn to appeal to a younger demographic and to stay relevant amidst the changing social media landscape. Previously, LinkedIn had experimented with a Stories feature, which was discontinued in August 2021. The company indicated at the time that it was looking to evolve the Stories format into a more engaging and conversational video experience.
Image Credit: Artie Beaty/ZDNET
Trend Themes
1. Professional Short-form Video Feeds - Expanding options for short-form vertical videos to cater to changing social media preferences.
2. Interactive Video-feed Experience - Enhancing user engagement through likes, comments, and shares on bite-sized professional videos.
3. Appealing to Younger Demographic - Targeting a younger audience by adopting features popularized by social media platforms like TikTok and Instagram.
Industry Implications
1. Social Media Platforms - Incorporating new video formats to stay competitive in the evolving social media landscape.
2. Professional Networking - Introducing innovative ways for professionals to share content and engage with a growing digital audience.
3. Digital Marketing - Leveraging interactive video feeds for targeted advertising and brand promotion strategies.
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