Feastables' MrBeast Bar is a Chocolate Bar Rooted in Gamification
Laura McQuarrie — January 31, 2022 — Pop Culture
References: feastables & prnewswire
Philanthropist and YouTube content creator Jimmy Donaldson, better known as MrBeast, newly launched Feastables as a "better-for-you snacking brand rooted in gamified experiences." The brand's debut product is the MrBeast Bar and it takes the form of a gluten-free treat that's made with a base of simple ingredients like organic cocoa. The bar is being introduced to the world in a trio of flavors: Original Chocolate, Almond Chocolate and Quinoa Crunch Chocolate.
True to MrBeast's style, Feastables will be holding sweepstakes totaling over $1M dollars in prizes and offers, and 10 grand prize winners will be selected to compete for their chance to win MrBeast's Chocolate Factory. Plenty of other great prizes will be up for grabs, including Teslas, Artesian Builds gaming computers, a lifetime of chocolate from Gopuff and more cash prizes.
True to MrBeast's style, Feastables will be holding sweepstakes totaling over $1M dollars in prizes and offers, and 10 grand prize winners will be selected to compete for their chance to win MrBeast's Chocolate Factory. Plenty of other great prizes will be up for grabs, including Teslas, Artesian Builds gaming computers, a lifetime of chocolate from Gopuff and more cash prizes.
Trend Themes
1. Gamified Snacking - Gamification adds new excitement to the snack industry, providing opportunities for brands to increase engagement and loyalty.
2. Better-for-you Treats - Consumer demands for healthier snacks create opportunities for companies to innovate and develop products that cater to this trend.
3. Celebrity-endorsed Products - Partnerships with popular online personalities create new avenues for product marketing and can enhance a brand's reputation and visibility.
Industry Implications
1. Snack Industry - The snacking industry can leverage gamification to create a unique and engaging experience for their customers, which could lead to increased sales and brand loyalty.
2. Health Food Industry - The demand for healthier snack options creates opportunities for companies to create products that cater to this trend, providing healthier and more satisfying options for customers.
3. Influencer Marketing Industry - Celebrity-endorsed products offer companies the chance to tap into a new audience and increase their brand visibility, developing partnerships that benefit both the influencer and the brand.
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