Shades is a News and Culture App for Gen Z and Gen Alpha
Laura McQuarrie — June 14, 2024 — Tech
References: shadesnews
Amid the overwhelming influx of information that Gen Z and Gen Alpha faces, one news and culture app called Shades is combating fake news and biased reporting by curating content from multiple verifiable sources. This next-generation app focuses on delivering news transparently and impartially by sharing different perspectives in a digestible format.
In comparison to traditional news platforms that rely on headlines, Shades offers quick summaries for everything from politics and pop culture to sports and TikTok trends. With the Shades app, users explore a home feed divided into categories like Top Stories, Breaking News and For You, and it encourages engagement with interactive polls, reactions and contributing to the community.
Launched in 2024, Shades was co-founded by former GitHub COO Julio Avalos; Sonali Maitra, a Stanford educator and video game lawyer; and Jeff Grimes, an ex-Google Group Product Manager.
In comparison to traditional news platforms that rely on headlines, Shades offers quick summaries for everything from politics and pop culture to sports and TikTok trends. With the Shades app, users explore a home feed divided into categories like Top Stories, Breaking News and For You, and it encourages engagement with interactive polls, reactions and contributing to the community.
Launched in 2024, Shades was co-founded by former GitHub COO Julio Avalos; Sonali Maitra, a Stanford educator and video game lawyer; and Jeff Grimes, an ex-Google Group Product Manager.
Trend Themes
1. Curated News Feeds - Curated news feeds are emerging to combat misinformation by aggregating content from multiple reputable sources, addressing the modern challenge of information overload.
2. Interactive News Consumption - Interactive polls and community contributions within news apps are transforming the way users engage with current events and social issues by fostering active participation.
3. Generation-specific Content - News apps tailored for specific generations, such as Gen Z and Gen Alpha, are reshaping news delivery by focusing on their unique preferences and media consumption habits.
Industry Implications
1. Digital Media - Digital media is being revolutionized by next-generation apps that offer personalized and interactive news experiences, challenging traditional media formats.
2. Technology - The technology industry plays a critical role in the development of news apps that utilize algorithms and machine learning to provide customized and accurate content.
3. Education - Education sectors are likely to benefit from platforms providing reliable news sources, promoting critical thinking skills among younger generations.
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