Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Branded Film Launches

Clean the Sky - Positive Eco Trends & Breakthroughs

Oakley Launches Future Genesis and a New Brand Aesthetic

— December 27, 2023 — Marketing
Oakley introduces a revamped brand aesthetic and creative perspective with the launch of Future Genesis. The campaign sees the popular brand unveiling two short films that revisit the world introduced in the original 1992 film 'Max Fearlight.' The films illustrate the interplay between past and future, emphasizing a protopian stance and showcasing the transformation of Max Fearlight, representing the past, and his daughter Maxine, symbolizing a protopian future. The narrative introduces purpose-driven products, such as the virtual concept Medusa which Max is seen wearing. Medusa is "a legacy product reimagined as a digital concept to fit his pursuits in a virtual world." The films also boast the real-world 13:11 sunglasses, which are inspired by Maxine.

The introduction of Future Genesis marks the initial phase of upcoming releases, coinciding with Oakleys 50th Anniversary.

Image Credit: Oakley
Trend Themes
1. Revamped Brand Aesthetic - The campaign sees Oakley introducing a revamped brand aesthetic and creative perspective with the launch of Future Genesis, emphasizing a protopian future.
2. Narrative-driven Products - The films introduce purpose-driven products, such as the virtual concept Medusa and real-world 13:11 sunglasses, which showcase the transformation of Max Fearlight and Maxine.
3. Pursuits in Virtual Worlds - Oakley reimagines legacy products as digital concepts, like Medusa, to fit the pursuits of customers in virtual realities.
Industry Implications
1. Sports Accessories - The revamped brand aesthetic and purpose-driven products from Oakley offer disruptive innovation opportunities for the sports accessories industry.
2. Film Production and Animation - The launch of Future Genesis and narrative-driven short films create opportunities for disruptive innovation in the film production and animation industry.
3. Virtual Reality - Oakley's introduction of virtual concept products, such as Medusa, presents disruptive innovation opportunities in the virtual reality industry.
3.4
Score
Popularity
Activity
Freshness