The Meta AI Personas are Based on Cultural Icons & Influencers
Laura McQuarrie — October 12, 2023 — Tech
A quick glance at the social media profiles of Meta's 28 AI personas would make it seem like it's possible to interact with cultural icons and influencers like Kendall Jenner, Snoop Dogg, Charli D’Amelio and Tom Brady, but each of the AI-powered personas has a different name, as well as a unique personality and interests. Despite their likeness to well-known public figures, Meta AI personas have identities on their own, and they're ready to be interacted with via chat.
The face of Kendal Jenner, for instance, is an AI persona that goes by Billie on the Instagram account @yoursisbillie, and Snoop Dogg is now a “Dungeon Master” who can lead short adventures thanks to Meta's new AI.
With AI chatbots that have distinct personalities, Meta is aiming to draw younger consumers to its platforms.
The face of Kendal Jenner, for instance, is an AI persona that goes by Billie on the Instagram account @yoursisbillie, and Snoop Dogg is now a “Dungeon Master” who can lead short adventures thanks to Meta's new AI.
With AI chatbots that have distinct personalities, Meta is aiming to draw younger consumers to its platforms.
Trend Themes
1. AI-powered Chatbots - AI-powered personas with distinct personalities are being used to interact with consumers via chat.
2. Celebrity-inspired AI Personas - AI chatbots are being created to mimic the personalities and interests of cultural icons and influencers.
3. Engaging Younger Consumers - The use of AI chatbots with unique personalities aims to attract younger users to Meta's platforms.
Industry Implications
1. Social Media - AI chatbots are providing a new way for users to interact with influencers and cultural icons on platforms like Instagram.
2. Technology - The development of AI-powered personas demonstrates the advancements and potential of artificial intelligence in various industries.
3. Marketing and Advertising - AI chatbots with distinct personalities offer new opportunities for brands to engage with consumers and promote their products/services.
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