Mcdonald’s is Releasing Four New Menu Items for Its ‘Menu Hacks’
Caitlyn Fernandez — January 28, 2022 — Pop Culture
References: facebook & goodmorningamerica
McDonald's has announced its 'Menu Hacks', which includes four new menu items. The company picked the four items by reviewing various custom orders posted on social media. With mobile and online ordering, customization has been easier to create and allows consumers to get creative with their orders.
The new items include: 'The Hash Brown McMuffin,' 'The Crunchy Double,' 'The Land, Air & Sea,' and finally 'The Surf + Turf.' The Hash Brown McMuffin takes the breakfast favorite Sausage McMuffin with Egg and adds a crispy hash brown inside, and The Land, Air & Sea is a stacked item that consists of a McChicken, on a Big Mac, on a Filet-O-Fish.
McDonald's getting its customers involved and adding their input shows its dedication and appreciation for them. Consumers will be able to order these new menu creations starting January 31st.
Image Credit: Facebook @McDonald’s
The new items include: 'The Hash Brown McMuffin,' 'The Crunchy Double,' 'The Land, Air & Sea,' and finally 'The Surf + Turf.' The Hash Brown McMuffin takes the breakfast favorite Sausage McMuffin with Egg and adds a crispy hash brown inside, and The Land, Air & Sea is a stacked item that consists of a McChicken, on a Big Mac, on a Filet-O-Fish.
McDonald's getting its customers involved and adding their input shows its dedication and appreciation for them. Consumers will be able to order these new menu creations starting January 31st.
Image Credit: Facebook @McDonald’s
Trend Themes
1. Social Media Menu Trends - Opportunities for AI-powered chatbots and online menu builders to capture consumer trends by analyzing social media posts and custom orders.
2. Customizable Customer Experience - QSRs can enhance customer engagement and loyalty by prioritizing personalization, customization and social media integration in the ordering process.
3. Collaborative Menu Development - Opportunities for QSRs to crowdsource new menu items and flavors online and onboard consumers into the research and development process.
Industry Implications
1. Fast Food Industry - QSRs should look to satisfy customer needs faster, cheaper and with continuous online engagement using trending digital technologies.
2. Social Media Industry - Opportunities for social media platforms to directly integrate with QSRs for online menu building, customer feedback, and sharing personalized orders.
3. Chatbot Builder Industry - QSRs can leverage AI-powered chatbots to take customized orders and provide consumer insights to inform menu design and R&D.
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