Spotify and Snapchat are Launching the Share Track Lens
Michael Hemsworth — January 31, 2024 — Social Media
References: newsroom.spotify & techcrunch
Spotify and Snapchat have announced an expansion of their partnership that will see the launch of the Share Track Lens to provide users with the ability to share a snap when sharing what they're currently listening to.
The feature can be accessed by ensuring users have both apps installed on the latest version before tapping the Snapchat Lens icon. The feature will then generate the track information right inside Snapchat for users to share as part of their Story or directly with others.
Spotify spoke on the Share Track Lens in a blog post saying, "Whether it’s your signature song or a new single you can’t stop playing on repeat, the music you love to listen to is a part of who you are. And we know Spotify users regularly share the music they’re loving with friends, as the number of songs shared to social media platforms grow each year. When sharing tracks from Spotify to Snapchat, you can now put you and your friends in the spotlight.”
Image Credit: Spotify
The feature can be accessed by ensuring users have both apps installed on the latest version before tapping the Snapchat Lens icon. The feature will then generate the track information right inside Snapchat for users to share as part of their Story or directly with others.
Spotify spoke on the Share Track Lens in a blog post saying, "Whether it’s your signature song or a new single you can’t stop playing on repeat, the music you love to listen to is a part of who you are. And we know Spotify users regularly share the music they’re loving with friends, as the number of songs shared to social media platforms grow each year. When sharing tracks from Spotify to Snapchat, you can now put you and your friends in the spotlight.”
Image Credit: Spotify
Trend Themes
1. Social Media Integration - Spotify and Snapchat are collaborating to allow users to seamlessly share their favorite music on social media platforms, tapping into the trend of integrating social media features into music apps.
2. Personalized Storytelling - The Share Track Lens feature on Spotify and Snapchat enables users to express their identity and personality through the music they're currently listening to, reflecting the trend of personalized storytelling through social media.
3. Real-time Sharing - The Share Track Lens provides users with the ability to instantly share a snap of their current music with others, aligning with the trend of real-time sharing experiences on social media platforms.
Industry Implications
1. Music Streaming - The partnership between Spotify and Snapchat offers disruptive innovation opportunities for the music streaming industry by combining social media integration and personalized storytelling features.
2. Social Media - The collaboration between Spotify and Snapchat presents disruptive innovation opportunities for the social media industry by providing users with new ways to share and connect through music.
3. Mobile Apps - The integration of the Share Track Lens feature on Spotify and Snapchat opens up disruptive innovation opportunities for the mobile app industry, allowing for seamless sharing of personalized music experiences on social media.
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