Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Laura McQuarrie — June 13, 2023 — Business
References: businesswire
The rapid rise of digital beauty innovations is transforming the industry and brands that fail to keep up run the risk of being left behind in an increasingly competitive market. To make sure that women- or minority-owned beauty brands have their chance to make the most of the latest technologies, Perfect Corp. is offering The Small Business Beauty Tech Accelerator program, which connects qualifying small and indie brands with up to six months of free access to Perfect Corp.’s award-winning self-service virtual try-on solution for color cosmetics.
Perfect Corp. CEO and Founder Alice Chang says, “As AR and AI technology becomes an essential tool to engage consumers and provide personalized shopping experiences, our mission is to democratize access to these transformative digital innovations and make these tools accessible to brands of all sizes.”
With many brands reporting up to a 2.5 times increase in sales conversion with the help of the try-on technology, this program promises to be an invaluable one for women- and minority-owned businesses.
Perfect Corp. CEO and Founder Alice Chang says, “As AR and AI technology becomes an essential tool to engage consumers and provide personalized shopping experiences, our mission is to democratize access to these transformative digital innovations and make these tools accessible to brands of all sizes.”
With many brands reporting up to a 2.5 times increase in sales conversion with the help of the try-on technology, this program promises to be an invaluable one for women- and minority-owned businesses.
Trend Themes
1. Digital Beauty Innovations - The rise of digital beauty innovations is changing the industry, creating opportunities for brands to leverage AR and AI technology.
2. Virtual Try-on Solutions - Virtual try-on solutions are becoming increasingly popular in the beauty industry, offering brands the opportunity to enhance the shopping experience and increase sales conversion.
3. Democratization of Beauty Tech - The democratization of beauty tech is a growing trend, providing small and indie beauty brands with access to transformative digital innovations.
Industry Implications
1. Beauty - The beauty industry can leverage digital beauty innovations and virtual try-on solutions to engage consumers and boost sales conversion.
2. Technology - The technology industry can capitalize on the rise of virtual try-on solutions and AR/ AI technology to provide innovative solutions for the beauty industry.
3. Small Business Support - Supporting small and indie beauty brands by providing access to digital beauty innovations and virtual try-on solutions can help foster growth and success in the beauty industry.
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