These examples of experiential mixology range from liquor-branded VR train tours to electrically charged cocktails that illustrate the purity of alternative fuel sources. When looking at memorable brand activations, Bombay Sapphire's 'The Grand Journey' is an experience to take note of.
The VR train tour which transports London residents to destinations like Ghana and Tuscany with the help of immersive technology. While virtually travelling, participants are given a chance to learn about Bombay Sapphire's botanical ingredient mixes and their origins.
Other standouts in the realm of experiential mixology include Tanqueray's No. Ten tasting experience which involves collaborative recipes with perfumers, along with Grey Goose's Mixology Experience event which transported participants to locations like Nantucket, and The Hamptons via a branded helicopter while promoting signature recipes.
35 Examples of Experiential Mixology
From Car Fuel-Infused Cocktails to Perfume-Themed Drink Menus:
Jana Pijak — Jun 28, 2017 — Marketing
35
VR Train Tours
The Grand Journey from Bombay Sapphire Takes Guests on a Virtual Tour
34
TV-Inspired Pop-Up Bars
This Breaking Bad-Themed Cocktail Bar Lets Guests Cook Their Own Creations
33
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
32
Branded Pop-Up Chapel Bars
The Jager Chapel Was a Romantic Activation Hosted in France
31
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
30
Vodka Cafe Pop-Ups
Grey Goose Opened a Pop-Up Vodka Bar, Cafe & Bakery in New York
29
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
28
AR Cocktail Menus
City Social's 'Mirage' is the World's First Augmented Reality Cocktail Menu
27
Edible Alcoholic Bubbles
The Bubble Lick Edible Bubbles are a Creative New Cocktail Garnish
26
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
25
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
24
Monogrammed Ice Cubes
Pacific Cocktail Haven's Cocktail Ice Cubes are Stamped with "PCH"
23
Robotic Cocktail Makers
This Robotic Mixologist is Powered by People’s Tweets
22
Drinkable Glitter Flakes
The Raspberry Shimmer Popaball Adds Flavor & Edible Sparkles to Prosecco
21
Theatrical Cocktail Trays
The 'Deconstructed Martini' Experience Lets Bar Patrons Make a Cocktail
20
Cocktail Smoking Bar Equipment
The Crafthouse Cocktail Smoking Box and Gun Infuses Woody Flavors
19
Unassuming Cocktail Lounges
The 'Downtown Cocktail Room' Serves Up Complex Drinks in a Cozy Space
18
Tiki-Themed Pop-Ups
'The Coconut Club' is a Theatrical Tiki-Themed Pop-Up Restaurant
17
Car Fuel-Infused Cocktails
Bompas & Parr’s Newest Craft Cocktails Consist of Clean Car Fuel
16
Couture Aromatic Cocktails
Café Royal Offers Luxury Drinks Inspired By Givenchy's Perfume
15
Gilded Cotton Candy Cocktails
This Luxurious Cocktail is Made with Gold-Infused Cotton Candy
14
Gin Train Tastings
Tanqueray and Belmond British Pullman are Offering Onboard Gin Tastings
13
Unicorn-Inspired Margaritas
This Summer Margarita Recipe is Made With Izze Sparkling Water
12
Cucumber Courier Campaigns
Hendrick's Courier Service Shares How to Enjoy a G&T with Cucumber
11
Travel-Themed Cocktail Clubs
Koko Kanu's 'Frequent Flyers Cocktail Club' Inspires Wanderlust
10
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
9
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
8
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
7
Collaborative Cocktail Tastings
Minister Group Teaches Teams How to Mix the Perfect Cocktail
6
Superfood Cocktail Menus
Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails
5
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
4
Tequila-Infused Candies
Sugarfina and Casamigos Collaborated on a Range of Grown-Up Sweets
3
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
2
Branded Father's Day Barbecues
Treaty Oak Distilling's June Cookout Serves Artisanal Spirits
1
Mixology-Based Travel Experience
The Grey Goose Mixology Experience Takes Vodka to New Heights
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Film-Centric Mixology Kits
The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Personalized GenAI Packaging
The Johnnie Walker x Scott Naismith Experience Combines AI and Art
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Cosmic-Inspired Ready-to-Drink Cocktails
Joshing Cocktails Launches Cosmic Tale™ and Unicorn Tale™
AI-Enhanced Tasting Kits
Diageo FlavorPrintConnect Offers a New Experience of Scotch Whisky
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
AI-Powered Cocktail Platforms
What's Your Cocktail by Diageo Makes AI-Driven Recommendations
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
AI-Powered Bartenders
BarGPT is an AI Bartender That Creates Drinks Based on Text Prompts
Espresso Martini Perfumes
Blend No. 83 is the World's First Espresso Martini Eau de Parfum
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Single-Serve Cocktail Collabs
Mr Lyan x Whitebox Shares Canned Cocktails from a Top Bartender
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Gin-Branded Gym Sets
Hendrick’s Gin Becomes Hendrick’s GYM For Dry January
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Unconventional RTD Cocktails
Barcelona's Las Jelly's is Creating a New Drinking Experience
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Adaptogen-Infused Alcohol-Free Cocktails
Mataki Introduces a New Delicious Line of RTD Cocktails
Ready-to-Drink Clarified Cocktails
Myatt’s Fields Created an Invisible Cocktail Range
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Single-Use Cocktail Sachets
Pax's Cocktail and Mocktail Mixes are Ready to Combine with Club Soda
AR-Suggested Cocktails
Threedium Developed 3D Cocktail Visuals for Tanqueray No.TEN
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Cocktail-Making Holiday Crackers
Fever-Tree Christmas Crackers Pair a Mini Gin Bottle and a Mixer
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Espresso Martini Bars
NYC's Rose Room is Dedicated to a Beloved Coffee Cocktail
Adaptogenic Craft Mocktails
Zero Proof by Recess Shares Cocktail Flavors Without the Alcohol
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Color-Coded Gen Z Cocktails
Toxin Cocktails Come in Three Flavor Options
Personalized Wellness Journeys
Spa myBlend at the Ritz-Carlton Offers an Immersive Experience
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Lab-Like Fragrances
Perfumer Extraordinaire Includes Samples of Raw Ingredients
Espresso Martini Infusion Kits
This Espresso Martini Gift Set Supports Explorations with Flavor
Virtual Brand Fragrance Experiences
L'Occitane en Provence Launches a Line of Summer Fragrances
Pouched Low-ABV Cocktails
NIO Cocktails Introduced Two New Lower-ABV Drinks
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Multisensory Cocktail Menus
Synaesthesia Inspired the Spectrum Cocktail Menu at Fitz’s
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Twist-to-Mix Espresso Martinis
DRNXMYTH's Double-Chambered Bottle Separates Alcohol & Ingredients
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
One-Brand Vodka Martini Bars
The First-Ever Grey Goose Martini Bar is Opening in Melbourne
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Unconventionally Flavored Distillates
Diistil's At-Home Range Includes Varieties Like Soy Sauce
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Effortless Non-Alcoholic Mixers
SodaStream Crafted Cocktail Mixers Elevate Drinks Made at Home
Edible Cocktail Bites
Bombay Sapphire Teamed Up with UK Bars to Create Gin-Infused Jelly Cubes
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Gin Lemonade Cocktails
Bombay Sapphire's Sparkling Lemon Cocktail Entices Newcomers to Try Gin
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Immersive Garden Bar Experiences
BLOOM Explores America's First Botanical Garden in NYC
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
Elevated Negroni Cocktails
Aviation's ‘Upgraded Negroni’ Puts a Fresh Twist On a Classic Aperitif
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Alcohol-Infused Sorbets
Spiked Cocktail Sorbet Employs Nanoencapsulation Tech
Sensorial Cocktail Menus
Silverleaf's Texture Is Everything Collection Explores the Feel of Drinks
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Blue Raspberry Martinis
Funkin Cocktails' Nitro Infused Martini Appeals to Adult Gen Z Drinkers
Travel-Ready Mini Cocktails
Golden Rule Destination Cocktails are Compact for Adventures
Martini-Inspired Mocktails
Mavrik Launched a Pair of Martini-Style Cocktails Without Alcohol
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Craft Cocktail Lollipops
Melville Candy's Gourmet Cocktail Lollipops are Handcrafted
Retro-Modern Martini Kits
Tanqueray Curated a Martini Kit to Celebrate the Palm Royale Premiere
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Sensorial Whiskey Expressions
Egan's Senses Collection Takes Cues from Five Foundational Flavors
Collaborative Music-Inspired Bar Menus
HIMKOK and Sony Music Norway Partnered for a New Menu
Ready-to-Pour Sparkling Cocktails
Via Carota Craft Cocktails' Sparkling Range is Ready to Sip
Aromatic French-Style Aperitifs
Botivo's First Limited-Edition Launch Pays Homage to Pastis
Alcohol-Free Gin Alternatives
York Zero Was Created with the Help of Bax Botanics
Repurposed Train Carriage Experiences
Supperclub.tube Presents a Unique Six-Course Dining Event
Fantastical Brewing Experiences
The Cauldron NYC Hosts a Wizard Afternoon Tea Experience
Experimental Herbal Liqueurs
9556 Nights of Exploration is a Limited Jägermeister Expression
Outdoor Dining Canned Cocktails
Mixtons Canned Cocktails Now Come in Three New Flavors
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Decadent RTD Espresso Martinis
BrewDog's Chocolate Orange Espresso Martini is Canned
Ultra-Premium Cocktail Expansions
Deko Cocktails Announced its Launch into the U.S.
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Italy-Inspired Refreshing Mixers
Mixly Cocktail Co. Take Your Taste Buds on a Vibrant Journey
Exclusive Celebrity-Inspired Cocktail Menus
Frenchy Bar et Brasserie Presents an Eras Tour Menu
Adaptogen-Based Cocktail Packs
Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup
Coal-Infused Gins
Severn Valley Railway Gin is a Special Seasonal Treat
Liquid Cocktail Spices
Addition's Tinctures Infuse Drinks with Savory, Spicy & Sweet Flavors
Regionally Inspired Cocktail Kits
This Summer Cocktail Kit Shares a Taste of San Diego
Concert-Themed Cocktail Flights
Ruby Slipper's Eras Flight Makes Favorite Pop Songs Sippable
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Holiday-Ready Whisky Cocktails
Grant's Whisky Introduces Tailored Cocktails for the Holiday Season
Aromatic Cocktail Bitters
Luxardo's Aromatic Infused Cocktail Bitters Add Depth to Drinks
Consumer-Driven Canned Cocktails
These Eristoff Canned Cocktails Come in Two Options
Black Cherry Espresso Martinis
Princess Cruises’ I Love This Martini Menu Remixes a Classic
Bottled Signature Martinis
Via Carota’s Signature Martini Shares a Craft Cocktail on Demand
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Holiday-Themed Bottled Cocktails
Edmunds Premium Seasonal Cocktails are Ready to Enjoy
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Transportive Cocktail Bars
Prequel & Co. Apothecary is an Immersive and Experimental Bar
Craft Cocktail Infusion Kits
The Gin Bundle from Camp Features 3 Kits for DIY Drinks
Mediterranean-Inspired Gin Bottles
Immagina Malfy Offers a Limited-Edition Design
Double-Decker Bus Tastings
Nyetimber Will Host a Tasting Event on a Double-Decker Bus at the Savoy
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Garden-Sourced Botanical Gins
Revivalist Garden Gin Boasts Sustainability and Innovation
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
Non-Alcoholic Mixology Programs
Seabourn is Launching the New 'Zero @ Sea' Program
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates
Clarified Cocktail Menus
Taki Taki's Clarified Cocktails are Smooth and Transparent