Immersive Aperol Experiences Transform Punta del Este Airport
Georgia Wray Norsten — March 4, 2025 — Lifestyle
References: moodiedavittreport
Immersive Aperol experiences are redefining the travel retail space at Punta del Este International Airport, bringing vibrant energy, premium sampling, and exclusive perks to jet-setting passengers. As part of a three-month omnichannel campaign, Campari Group and Avolta have created a 360° brand activation, turning the airport into a dynamic celebration of Aperol’s signature summer spirit.
From the moment travelers arrive, a 13m-high Aperol display on the airport’s control tower sets the tone, while digital touchpoints like in-terminal push notifications and Click & Collect services enhance the journey. The highlight is a striking pop-up tasting bar, where brand ambassadors offer expertly crafted Aperol Spritz samples, complemented by a 'Good Vibes Only' photo experience.
The Living Room Lounge delivers a luxurious escape for private jet passengers, serving freshly prepared Aperol Spritz in an elegant setting. Travelers who purchase two bottles receive an exclusive tote bag and a Spritz voucher, ensuring they carry a taste of summer with them.
Image Credit: moodiedavittreport.com
From the moment travelers arrive, a 13m-high Aperol display on the airport’s control tower sets the tone, while digital touchpoints like in-terminal push notifications and Click & Collect services enhance the journey. The highlight is a striking pop-up tasting bar, where brand ambassadors offer expertly crafted Aperol Spritz samples, complemented by a 'Good Vibes Only' photo experience.
The Living Room Lounge delivers a luxurious escape for private jet passengers, serving freshly prepared Aperol Spritz in an elegant setting. Travelers who purchase two bottles receive an exclusive tote bag and a Spritz voucher, ensuring they carry a taste of summer with them.
Image Credit: moodiedavittreport.com
Trend Themes
1. Immersive Brand Experiences - The creation of immersive brand spaces at airports transforms ordinary travel retail into vibrant brand-centric experiences that captivate travelers.
2. Omnichannel Marketing in Travel - Integrating digital touchpoints such as push notifications and Click & Collect services revolutionizes the travel retail landscape by seamlessly combining physical and digital shopping experiences.
3. Travel Retail Personalization - Tailored experiences, like gifting exclusive items with purchase, cater to the personal preferences of travelers, adding value and enhancing customer loyalty.
Industry Implications
1. Travel Retail - The travel retail industry is evolving with dynamic brand activations that redefine how brands engage with travelers in airports.
2. Alcohol and Beverage - Incorporating tasting bars in airports allows the alcohol and beverage industry to showcase product expertise and engage directly with consumers at transit hubs.
3. Marketing and Advertising - Airport activations present new opportunities to reach a captive audience, driving innovation in marketing strategies through interactive and personalized customer experiences.
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