Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
Laura McQuarrie — May 26, 2017 — Lifestyle
References: ginmare & eventmagazine
In celebration of World Gin Day in June, gin brand Gin Mare will be launching a gin and tonic-themed ice cream parlor.
The event will be hosted at The Hoxton in London in collaboration with ice cream company Ruby Violet, where guests will be invited to select a base of botanical ice cream or sorbet. In the same way that one might garnish a cocktail with ingredients like dried olives, gin-soaked orange peels or black pepper, these toppings will finish off the gin-infused dessert tasting experience.
Ice cream parlors are currently being reinvented with a focus on appealing to adult audiences. Other examples of this include the Häagen-Dazs '& Lounge,' which serves non-alcoholic frozen desserts in cocktail glasses and Tiny Scoop's "barlour," which serves boozy ice cream desserts.
The event will be hosted at The Hoxton in London in collaboration with ice cream company Ruby Violet, where guests will be invited to select a base of botanical ice cream or sorbet. In the same way that one might garnish a cocktail with ingredients like dried olives, gin-soaked orange peels or black pepper, these toppings will finish off the gin-infused dessert tasting experience.
Ice cream parlors are currently being reinvented with a focus on appealing to adult audiences. Other examples of this include the Häagen-Dazs '& Lounge,' which serves non-alcoholic frozen desserts in cocktail glasses and Tiny Scoop's "barlour," which serves boozy ice cream desserts.
Trend Themes
1. Adult-oriented Ice Cream Parlors - Ice cream parlors are reinventing themselves to cater to adult audiences, incorporating elements of cocktails and boozy flavors into their offerings.
2. Gin-themed Experiences - Gin brands are collaborating with ice cream companies to create unique gin and tonic-themed events, providing a new and immersive way for consumers to enjoy their favorite beverage.
3. Innovative Ice Cream Toppings - Ice cream parlors are experimenting with unusual and creative toppings, drawing inspiration from cocktail garnishes to create a more exciting and memorable dessert experience.
Industry Implications
1. Food and Beverage - This trend offers a potential disruptive innovation opportunity in the food and beverage industry, as ice cream parlors can attract a new demographic of adult consumers by offering unique and unconventional flavors.
2. Alcoholic Beverages - Alcohol brands, like gin producers, can explore partnerships with ice cream companies to create immersive and innovative experiences that showcase their products in a new light.
3. Hospitality and Events - The collaboration between ice cream parlors and gin brands presents an opportunity for the hospitality industry to create themed events and experiences that cater to a specific target market.
3.6
Score
Popularity
Activity
Freshness
