HIMKOK and Sony Music Norway Partnered for a New Menu
Michael Hemsworth — August 15, 2024 — Lifestyle
References: himkok.no & thespiritsbusiness
Cocktail bar HIMKOK and Sony Music Norway partnered for the new Beats & Sips menu that's slated to launch September 26, 2024 to provide patrons with a curated lineup of signature cocktails.
The menu shines a light on the rich cultural heritage in Norway and consists of 13 signature cocktails, which each center around one ingredient with in-house spirits like gins, aquavits and distillates in the spotlight. The menu is also being launched with songs crated by local Norwegian artists inspired by the signature cocktails, while the physical menu is accented by a QR code. This code, when scanned, will direct guests to Spotify where they can stream the various tracks.
The collaborative HIMKOK and Sony Music Norway Beats & Sips menu was spearheaded by head of research and development Paul Aguilar, bar manager Maroš Dzurus and head bartender Sebastian Sandvik.
The menu shines a light on the rich cultural heritage in Norway and consists of 13 signature cocktails, which each center around one ingredient with in-house spirits like gins, aquavits and distillates in the spotlight. The menu is also being launched with songs crated by local Norwegian artists inspired by the signature cocktails, while the physical menu is accented by a QR code. This code, when scanned, will direct guests to Spotify where they can stream the various tracks.
The collaborative HIMKOK and Sony Music Norway Beats & Sips menu was spearheaded by head of research and development Paul Aguilar, bar manager Maroš Dzurus and head bartender Sebastian Sandvik.
Trend Themes
1. Music-integrated Dining Experiences - Creating synergy between music and dining to offer patrons an immersive and multisensory experience that fuses auditory and taste elements.
2. QR Code Menus - Utilizing QR codes to provide dynamic and interactive menu experiences, allowing guests to easily access digital content that enriches their dining experience.
3. Culturally-inspired Cocktails - Showcasing local cultural heritage through curated cocktails with indigenous ingredients, creating a unique and authentic drinking experience.
Industry Implications
1. Hospitality - Combining technology and cultural elements to create innovative, experience-driven offerings that attract a diverse clientele.
2. Music Industry - Collaborating with other sectors to expand their influence and create new revenue streams through immersive and cross-disciplinary projects.
3. Food and Beverage - Introducing novel ways to present and enjoy food and drinks, enhancing the customer experience through multisensory engagement.
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