WishGarden's Mocktail Kit Supports Sober-Curious Gen Z & Millennials
Laura McQuarrie — January 7, 2025 — Lifestyle
References: wishgardenherbs & prnewswire
During Dry January, people are reexamining their relationship with alcohol, and those searching for beverages that offer feel-good experiences with alternative ingredients are turning to solutions like WishGarden Herbs' new Mocktail Kit.
"Gen Z and Millennials are discovering the power of medicinal plants to help you feel better fast," said Erin Stokes, Naturopathic Doctor, and Medical Director at WishGarden, "One of the easiest ways to start incorporating herbs into your wellness routine is to add specific herbal blends into a mocktail."
The Mocktail Kit promises to transform everything from kombucha and sparkling water into functional beverages with benefits. Within the gift box, sober-curious consumers will find a mocktail recipe card, plus products like mood-boosting Liquid Bliss, and Chlorophyll & Friends for adding more than just color to drinks.
"Gen Z and Millennials are discovering the power of medicinal plants to help you feel better fast," said Erin Stokes, Naturopathic Doctor, and Medical Director at WishGarden, "One of the easiest ways to start incorporating herbs into your wellness routine is to add specific herbal blends into a mocktail."
The Mocktail Kit promises to transform everything from kombucha and sparkling water into functional beverages with benefits. Within the gift box, sober-curious consumers will find a mocktail recipe card, plus products like mood-boosting Liquid Bliss, and Chlorophyll & Friends for adding more than just color to drinks.
Trend Themes
1. Sober-curious Lifestyle - The growing interest in a sober-curious lifestyle is reshaping beverage consumption habits, encouraging innovative non-alcoholic options that cater to wellness-conscious individuals.
2. Herbal Mixology - Herbal mixology is gaining traction as consumers seek out functional ingredients that offer health benefits, prompting the development of new products that integrate plant-based enhancements into traditional beverages.
3. Personalized Health Solutions - The trend toward personalized health solutions is paving the way for customizable beverage kits that allow individuals to tailor their drink experience to meet specific wellness goals.
Industry Implications
1. Non-alcoholic Beverage Industry - The non-alcoholic beverage industry is witnessing a surge in demand for products that offer the social experience of drinking without alcohol, driving a wave of creative, health-oriented alternatives.
2. Herbal Products Industry - The herbal products industry is expanding its reach by offering versatile blends that can be integrated into daily routines, stimulating increased consumer interest in functional plant-based solutions.
3. Wellness and Lifestyle Industry - The wellness and lifestyle industry is responding to the demand for holistic health approaches by introducing innovative product offerings that emphasize well-being through diet and drink choices.
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