The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
Rebecca Byers — June 19, 2017 — Marketing
References: greygoosesunsetsoiree
In order to create the ultimate Parisian-inspired experience for the brand's annual Sunset Soiree event series, Grey Goose Canada partnered with renowned Franco-American chef Justin Kent, who is currently best known for his Paris-based business 'Picnics in Paris,' a bespoke picnic service that aims to offer an authentic French-culinary experience in various spots around the City of Lights.
The first installment of the Grey Goose Canada Summer Soiree Picnic series took place in Toronto on June 13, hosted at a sprawling Bridle Path home and brimming with romantic surprises around every corner, such as portrait painting, pétanque, hidden photo booths and much more.
The elegant picnic menu designed by Chef Justin Kent for experience included a farm salad with goat cheese and champagne vinaigrette, poulet au moutard and a dessert of riz au lait. The meal was also paired with a Grey Goose cocktail created by Grey Goose Brand Ambassador, Guillaume Jubien.
For those interested in attending the iconic event, a limited number of tickets are available for purchase by the general public at the brand's event website for the remaining dates in Montreal, Vancouver and Calgary.
PR for Grey Goose Canada is handled by Pomp & Circumstance, while the experiential campaign was designed by the Community Agency.
The first installment of the Grey Goose Canada Summer Soiree Picnic series took place in Toronto on June 13, hosted at a sprawling Bridle Path home and brimming with romantic surprises around every corner, such as portrait painting, pétanque, hidden photo booths and much more.
The elegant picnic menu designed by Chef Justin Kent for experience included a farm salad with goat cheese and champagne vinaigrette, poulet au moutard and a dessert of riz au lait. The meal was also paired with a Grey Goose cocktail created by Grey Goose Brand Ambassador, Guillaume Jubien.
For those interested in attending the iconic event, a limited number of tickets are available for purchase by the general public at the brand's event website for the remaining dates in Montreal, Vancouver and Calgary.
PR for Grey Goose Canada is handled by Pomp & Circumstance, while the experiential campaign was designed by the Community Agency.
Trend Themes
1. Parisian-inspired Experience - Opportunity to create immersive events that transport attendees to an iconic location, offering a unique and memorable experience.
2. Bespoke Picnic Services - Potential for customized picnic services that provide authentic culinary experiences in various picturesque locations.
3. Collaboration Between Brands and Renowned Chefs - Possibility of partnering with renowned chefs to elevate brand's events through their expertise and culinary creations.
Industry Implications
1. Event Planning and Experiential Marketing - Innovative event planning companies can create immersive experiences that transport attendees to different locations and elevate brand visibility.
2. Culinary and Food Service - Opportunity for food service providers to offer bespoke picnic services that provide authentic and unique culinary experiences in picturesque settings.
3. Public Relations and Marketing - PR and marketing agencies can explore collaborations between brands and renowned chefs to create impactful and memorable events.
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