These distinct wine branding tactics have earned these booze labels all of the sales they deserve. Sometimes, all it takes is a stand-out branding tactic to turn the average bottle of wine into a household name.
Many graphic designers have become quite creative with wine branding designs, experimenting with the shape of the bottle and the types of illustrations they choose to show on the front. Some are quite morbid going with a death motif, whereas others are more subtle, showing perforated punches in the outside facade of the label. The great part here is the diversity of all of these branding designs, demonstrating that there's no limit in terms of what can be done when tasked with coming up with a company's packaging.
51 Examples of Distinct Wine Branding
From Mythical Owl Branding to Perforated Wine Packaging:
Jamie Danielle Munro — May 24, 2014 — Marketing

51
Pleated Bottle Packaging
The ZigPack is an Eco-Friendly, Effective and Exposing Wine Tote

50
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation

49
Paper-Based Beverage Branding
Paperboy Wine Packaging is the Ultimate Eco-Friendly Vino Vessel
48
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
47
Font Themed Wine Branding
The Helvetica Typeface Served as Brand Inspiration and Wine Design
46
Extreme Minimalist Wine Packaging
Kvassay Vino Uses Simplistic Black and White Color Schemes
45
Debonair Beverage Branding
SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink
44
Magenta Beverage Marketing
STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink
43
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
42
Vulgar Beverage Branding
Bliss Fruit Wine Packaging Displays Indelicate Images of Food Consumption
41
Hypnotic Beverage Branding
Bamboozle Wine Packaging Alludes to the Illusion of Infused Flavors
40
Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
39
Illustratively Numbered Vinos
Ei8ht Wine Packaging Incorporates a Divinely Doodled Holiday Sleeve
38
Region-Representative Vino Packaging
BLACK ENZED Symbolizes the Different Areas of New Zealand
37
Playfully Punchy Wine Branding
Easy Choice Winery's Label Designs Make Choosing Wine Simpler
36
Revolver-Wrapped Bottles
Iron Duke Wine Packaging Defends Against its Winery's Invasion
35
Conscious Graphic Vino Branding
Equilibrium Estate's New Eco-Friendly Wine Keeps You Informed
34
Perforated Wine Packaging
Error Wine Reminds Users of Memory Loss While Drinking
33
Personalized Winemaker Boxes
The Signature Series Wine Boxes Highlight Independent Winemakers
32
Mason Jar Wine Packaging
Petit Bocal by Tanya Heidrich Uses Unconventional Branding
31
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
30
Deathly Wine Branding
Saint Muerte Wine Receives a Makeover by Chad Michael
29
Whimsical Underwater Illustrated Branding
The Hidden Sea Label Gives Us a Taste of Life Underwater
28
Juxtaposed Culture Wine Branding
The Foreign Affair Winery Design Merges Two Cultures
27
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
26
Mathematic Beverage Marketing
Milimetric Wine Packaging Expresses the Concept of Recipe Accuracy
25
Song-Inspired Wine Branding
Manikay Wine Uses Aboriginal Music for Inspiration
24
Simply Branded Bottles
Porter & Plot Wine Packaging Looks Lovely with its Plain Packing Labels
23
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
22
Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
21
Oddly Shaped Wine Branding
Naoussa Wine Uses a Bottom-Heavy Look
20
Pope-Inspired Packaging
Habemus Wine Pays Tribute to the First South American Pope
19
Flavor Focused Wine Labels
Uproot Wines Uses Labels to Inform Shoppers of Wine Flavor Profiles
18
Caricatured Beverage Branding
'Moi, Je M'en Fou' Wine Has Casual Character for Young Consumers
17
Loosely Doodled Liquor Branding
Bienbebido Wine Packaging Casually Recommends Food Pairings
16
Mythical Owl Branding
The Hushh Stewards Soapery Soap Packaging Concept is Funky and Chic
15
Spotted Matrix Marketing
Ninety Wine Packaging Has a Dotted Grid to Graphically Represent Quality
14
Alluring Earthy Branding
The Ignios Orígenes Wine Label Expresses its Identity with Texture
13
Fishnet Beverage Branding
Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer
12
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
11
Crisp Scarecrow Branding
The Guardians Wine Packaging Features the Image of Original Vine Stewards
10
Single Serve Wine Pouches
The One Glass Wines Are Packed as Easy-to-Open Individual Servings
9
Merged Emblem Branding
Figula Winery is Reinvented with the Coat of Arms of Two Areas
8
Peeking Pinot Branding
El Espia Wine Packaging is Veiled in Mystery
7
Data-Based Wine Branding
Between Five Bells Takes on a Scientific Approach
6
Gesturing Beverage Branding
Mulled Wine Charade Packaging Acts Out the Preparation Instructions
5
Basic Beer-Style Vinos
Red Meat Wine Packaging was Conceived with a Casual Approach
4
Rippling Droplet Bottles
The Icon Hill Wine Packaging Embodies the Form of Dripping Liquid
3
Bright Floral Branding
Tarrida Wine Packaging Has an Enlightened Look to Suggest Blossoming Flavor
2
Copper-Dipped Wine Packaging
The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look
1
Cross-Stitched Holiday Wines
Ocasio Wine by Enric Garcia Celebrates Different Special Occasions
Related Ideas
Ultra-Light Premium Whisky Bottles
Johnnie Walker's Blue Label Ultra Boasts a Very Light Bottle
Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Crystallized Bottle Bag Charms
Peroni Launches a Stylish New Bag Charm with Judith Leiber
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Gamified Wine Kits
The Grape Detective by Vinebox Has Tasters Match Wines with Their Profiles
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Lustrous Snake-Inspired Bottle Designs
Remy Martin Collaborates with Huang Yu Xing
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Artist-Designed Tequila Bottles
1800 Tequila's Essential Artist Series Spotlights Raúl de Nieves
Dragon-Themed Alcohol Collections
Vintage Wine Estates Unveils House of the Dragon Cider and Wine
Portable Wine Pouches
Medly's Wine Pouches are Lightweight, User-Friendly and Freshness-Preserving
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
Curated European Wine Collections
Vinat is a Sister-Founded Company with a Cheeky Aesthetic
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Exquisite Artist-Designed Spirits
Rémy Martin and Anish Kapoor Collaborate on a Stunning Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Approachable Canned Wine Ranges
19 Crimes Canned Wines Come in Two Options Perfect for Anytime
Australian French Oak Wines
Penfolds and NIGO Release a Collaborative Wine as a Final Send-off
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Generative Art Cognac Bottles
Hennessy and Florian Zumbrunn Collaborated on Special Packaging
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Cheerful Insulated Bottle Designs
The W&P Insulated Bottle is a Versatile and Durable Choicrr
Limited-Edition Winery Luggage Ranges
The Silver Oak Wines x Paravel Aviator Trunk is Demure
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
Recyclable PET Wine Packaging
The ALPLA PET Wine Bottle Helps Cut Carbon Emissions
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Special Occasion Italian Wines
Good Clean Wine Introduced Three Wine Bundles
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Bat-Shaped Wine Openers
OTOTO Boasts an Ultra Playful Two-in-One Wine and Beer Opener
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Wine-Paired Snack Chips
Made for Drink and Brancott Estate Partnered for New Snacks
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Artistic Wine Opener Designs
Maison Forest & Audiard Introduces a Wine Opener Crafted in Bronze
Astrology-Inspired Wines
Sun Moon Rising Blends the Art of Astrology with Winemaking
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Wine Content Creator Programs
Aldi's Winefluencer Club Makes Wine Discovery Accessible and Fun
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Italian Lager Packaging Updates
Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
Comic Franchise-Inspired Gin Bottles
Aviation American Gin Joins Deadpool & Wolverine on a Bottle
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Miniature Glass-Free Wine Packaging
The Mud House Mini Box Has 1.5-Liters of Wine
Artisinal Tequila Bottles
Olmeca Silver Tequila Celebrates Tradition with Limited-Edition Bottles
Localized Whisky Rebrands
Highland Park Launches the Different by Nature Initiative
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Elevated Gin Branding
Waterloo Gin Relaunches Nationwide Under New Ownership
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Canned Southern Wines
These Country Water Wines are Available in Four Unique Flavors
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Australian Boxed Cask Wine
Hey Tomorrow is an Eco-Friendly Boxed Wine That's Fresh for 28 Days
Mutant Superhero Gin Bottles
Aviation American Gin Launches Exclusive Wolverine Gin Bottle
Bottled Single-Serve Wines
Basic Cellars Shares Accessible Wines in Conveniently Sized Packaging
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Wine-Flavored Cooking Stocks
The Knorr Wine Stock Pots Eliminate the Need to Buy or Open a Bottle
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Unpretentious Wine Classes
MasterClass Launched A Sommelier's Snob-Free Guide to Wine
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Artistic Monochromatic Wine Branding
The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
Boxed Low-ABV Wines
Bota Box Breeze Features Full-Flavored Wines and Convenient Packaging
Rebellious Valentine's Day Wines
19 Crimes Valentine's Bottles are Limited-Edition
Gamified Wine Tasting Kits
Vinebox's Card Night Tasting Experience is Made for Playing & Sipping
Web3 Wine Marketplaces
GrtWines is a Digital Platform for Next-Generation Fine Wine Collectors
English Canned Wines
The Uncommon's Still Wine Collection Spitlights UK-Grown Grapes
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Sustainability-Inspired Wine Brands
The Dreaming Tree Wines Relaunches Its Portfolio
Sustainably Packaged White Wines
Wise Wolf Sauvignon Blanc is Packaged in Recycled Glass and More
Health-Conscious Bubbly Wines
FitVine Debuts the FitVine Bubbly Rosé Wine with a Functional Bottle
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Renaissance-Muse White Wines
Robilant Creates Renaissance Design for Winebow’s Flora Lisa
Spanish Culture Wine Ranges
Tapabrava Wine Pays Homage to the Past and Present
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Après Ski-Inspired Wine Collections
Avaline’s Après Ski Holiday Collection is Expertly Curated
Upcycled Wine Brands
Rotterdam Urban Winery Addresses the Food Waste Crisis
Meat-Focused Wine Ranges
The Butcher’s Cellar Wine is Targeted Towards Meals with Meat
Contemporary Whisky Rebrands
The GlenAllachie Redefines its Core Whisky Range
Rapper-Backed Libation Bottles
Ini Archibong Designs the Still G.I.N. Bottle for Snoop Dogg
Ultra-Elegant Glassware Designs
Stefanie Hering Recently Expanded Its Domain Glass Series
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Animal Welfare-Focused Wines
Top Dogs Wines Has Recently Launched in New York
Wine Personality Test Kits
Vinebox's Wine-eagram Tasting Kit Supports Self-Discovery
Affordable Globally Sourced Wines
Asda Wine Atlas Provides a Journey Around the World Through Wine
Bottle-Optimizing Wine Stoppers
Semin Park Designs the Modernized Wine Stopper
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Next-Gen Wine Clubs
Vina Robles' Rookie Club Welcomes Gen Z & Millennials to the World of Wine
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
White Wood Wine Labels
The Label Makers Introduces a New Halfpenny Green Wine Label
Cheeky Alcoholic Ranges
Browne Family Vineyards Has Expanded Its Do Epic Sh*t Product Line
Flavorful Branded Table Grapes
Sun World International Launched Two Types of Table Grapes
Holiday Wine Assortments
Firstleafs 'Wine Bundles' are Perfect for Festive Gatherings
Floral-Themed Wine Tastings
Vinebox's Wine Bouquet Tasting Experience Highlights Notes Like Rose
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Regional Italian Wine Kits
Vinebox's Ciao Bella Shares a Journey of Italy's Celebrated Vinyards
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles