Uproot Wines Uses Labels to Inform Shoppers of Wine Flavor Profiles
Alyson Wyers — May 12, 2014 — Lifestyle
References: drinkuproot & psfk
If you're curious about wine flavor profiles, this winery is taking an interesting and demonstrative approach to their labels. Uproot Wines has minimalistic packaging featuring a color blocked 'flavor palette' to visually represent each bottle's flavor notes. This informative advertising strategy not only looks good, but will also help shoppers make their decision.
Instead of traditional labels that feature the variety and year of make, this modern take uses a color coded system to showcase wine flavor profiles on the front, with the regular information on the back. Depending on the size of the color block, it tells you how dominant that note is. The label will be different depending on the variety and vintage. This system also differentiates the company, which was started by venture capitalist Jay Levy and winemaker Greg Scheinfeld.
Instead of traditional labels that feature the variety and year of make, this modern take uses a color coded system to showcase wine flavor profiles on the front, with the regular information on the back. Depending on the size of the color block, it tells you how dominant that note is. The label will be different depending on the variety and vintage. This system also differentiates the company, which was started by venture capitalist Jay Levy and winemaker Greg Scheinfeld.
Trend Themes
1. Minimalistic Packaging - Opportunity for brands to use simplistic label designs to convey product information in a visually appealing way.
2. Color Coded Systems - Potential for brands to implement color coded systems to represent different flavors or product attributes on packaging.
3. Informative Advertising Strategies - Growing trend of using labeling as a means to educate consumers about product features and benefits.
Industry Implications
1. Wine & Wineries - Opportunity for wineries to enhance their wine labels to effectively communicate flavor profiles and attract customers.
2. Packaging Design - Emerging market for packaging design professionals to create visually engaging and informative labels for various products.
3. Food & Beverage Retail - Potential for retailers to offer a wider range of wines that utilize flavor-focused labels, catering to consumers seeking more information when making purchase decisions.
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