Red Meat Wine Packaging was Conceived with a Casual Approach
Amelia Roblin — February 28, 2014 — Lifestyle
References: behance.net & packagingoftheworld
It's only natural to assume that Red Meat Wine packaging is a six-pack of beer. This deceptive design decision was made to have the consumption culture of the grape-derived alcohol modified to emulate the casual appeal of bottled ale. Eric Lee chose dark brown glass with red metal caps as the containers of the vinos and placed them within cardboard carrying boxes that you usual see holding beer.
This concept reintroduces red wine as a the sort of potation that's portable, and perfect for things like picnics and low-key parties. To further emphasize the relaxed nature of the brand, Red Meat Wine packaging was given a modest look with the name written in a bold typeface and the simple symbol of a BBQ grill flame. For the discerning drinker, each variety of the vino suggests a protein-rich pairing.
This concept reintroduces red wine as a the sort of potation that's portable, and perfect for things like picnics and low-key parties. To further emphasize the relaxed nature of the brand, Red Meat Wine packaging was given a modest look with the name written in a bold typeface and the simple symbol of a BBQ grill flame. For the discerning drinker, each variety of the vino suggests a protein-rich pairing.
Trend Themes
1. Casual Wine Packaging - The trend of wine packaging that emulates beer containers and appeals to a relaxed and casual drinking experience opens up opportunities for innovation in marketing and design using unconventional materials and shapes.
2. Portable Wine - The trend of making wine more portable for outdoor activities and casual events creates opportunities for developing packaging and product designs that can keep wine fresh and easy to transport.
3. Wine Pairing for Leisure Activities - The trend of suggesting protein-rich wine pairings for leisure activities, such as picnics and low-key parties, creates opportunities for innovation in product and package design to showcase portability and convenience while maintaining the elegant essence of wine.
Industry Implications
1. Wine Packaging - The wine packaging industry can leverage the trend of casual wine packaging by exploring new materials, designs and packaging technologies that appeal to a more relaxed and casual drinking experience.
2. Wine Industry Marketing - The trend of making wine more portable and accessible for leisure activities can open up opportunities for creative marketing campaigns and product promotions to appeal to a younger, more casual wine-drinking demographic.
3. Leisure and Events Industry - The trend of suggesting protein-rich wine pairings for leisure activities creates opportunities for the leisure and events industry to highlight the versatility and convenience of wine in outdoor and casual settings, and develop innovative programs and events that incorporate wine-drinking into leisure activities.
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