Petit Bocal by Tanya Heidrich Uses Unconventional Branding
Jamie Danielle Munro — May 15, 2014 — Lifestyle
References: tanyaheidrich & packageinspiration
Petit Bocal is a brand of wine that uses an unconventional method for packaging: mason jars. Usually wine is placed in tall slender bottles to exude class and elegance, but this company is taking a different approach.
The mason jars are painted in a matte black color, so people cannot see the contents inside. For labeling, a strip of paper has been wrapped around the jar from top to bottom, which also acts as a sealer for the lid. The great thing about these products is that they come ready to consume, and for wine drinkers this is not always the case. With Petit Bocal, one simply has to purchase the jar, open the lid and sip away.
The mason jars are painted in a matte black color, so people cannot see the contents inside. For labeling, a strip of paper has been wrapped around the jar from top to bottom, which also acts as a sealer for the lid. The great thing about these products is that they come ready to consume, and for wine drinkers this is not always the case. With Petit Bocal, one simply has to purchase the jar, open the lid and sip away.
Trend Themes
1. Unconventional Packaging - Using mason jars as wine packaging provides a unique and eye-catching alternative to traditional bottle packaging.
2. Minimalist Branding - The use of matte black jars and simple paper labeling strips creates a sleek and minimalistic aesthetic for the wine brand.
3. Ready-to-consume Products - Providing wine in ready-to-consume jars eliminates the need for additional steps like uncorking, making the product more convenient for consumers.
Industry Implications
1. Wine Packaging - The unconventional use of mason jars in wine packaging presents an opportunity for disruption in the wine packaging industry.
2. Branding and Design - The minimalist branding approach of using matte black jars and paper labeling strips opens up new possibilities for disruptive brand identity strategies.
3. Convenience Products - The concept of ready-to-consume wine in jars has the potential to disrupt the beverage industry by offering a convenient and hassle-free drinking experience.
4.9
Score
Popularity
Activity
Freshness
