Mulled Wine Charade Packaging Acts Out the Preparation Instructions
Amelia Roblin — January 3, 2014 — Lifestyle
References: buddycreative & lovelypackage
Typically, your full-bodied grape-derived drink does not require directions for its preparation; however, Mulled Wine Charade packaging fills the roll of suggesting how its contents are best served. This playful corporate gift has a delightful canvas bag and a playful label, featuring four images of a cartoon woman acting something out.
I could be wrong, but it based on the charades rules that I know of, the answer seems to be a movie title of four words, with the last word being "hot." Some Like it Hot only seems appropriate, especially since the curvaceous character resembles Marilyn Monroe. Buddy Mulled Wine Charade packaging contains a beverages that's most delicious when warmed up, and ideally enjoyed with good lively company.
I could be wrong, but it based on the charades rules that I know of, the answer seems to be a movie title of four words, with the last word being "hot." Some Like it Hot only seems appropriate, especially since the curvaceous character resembles Marilyn Monroe. Buddy Mulled Wine Charade packaging contains a beverages that's most delicious when warmed up, and ideally enjoyed with good lively company.
Trend Themes
1. Interactive Packaging - The Mulled Wine Charade packaging incorporates interactive elements that engage consumers and bring a playful twist to the product.
2. Experiential Marketing - By using charade-like illustrations on the packaging, the Mulled Wine Charade creates an experiential marketing opportunity that encourages consumers to actively interact with the brand.
3. Creative Product Storytelling - The Mulled Wine Charade packaging tells a story through its images, showcasing how the product is meant to be enjoyed and sparking the consumers' imagination.
Industry Implications
1. Beverage Packaging - Interactive and storytelling packaging like Mulled Wine Charade opens up opportunities for innovation in the beverage packaging industry, creating unique experiences for consumers.
2. Marketing and Advertising - The use of interactive packaging and experiential marketing by Mulled Wine Charade presents new opportunities for marketing and advertising professionals to create engaging campaigns that resonate with consumers.
3. Corporate Gifting - The playful and interactive nature of Mulled Wine Charade packaging offers disruptive innovation opportunities in the corporate gifting industry, allowing brands to stand out and make a memorable impression.
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