The Vin Grace Packaging Design Gives Displays a Sophisticated Design
Jana Pijak — November 21, 2013 — Art & Design
References: minimalist.kr & lovelypackage
One does not often associate sophistication with boxed wine beverages but this elegantly branded Vin Grace packaging challenges its negative associations. Embracing a simplistic visual concept, South Korean design studio minimalist creates a sleek and modern wine package that is both aesthetically striking and extremely practical for users.
After exploring the common way that wine is consumed, the design team concluded that the beverage lacks convenience. With their bare Vin Grace design, the studio aims to change the way the age-old beverage is enjoyed.
Their bold branding is set to introduce individuals to a new wine culture that employs paper-made containers instead of glass bottles. In addition to their light-weight design, the sleek packages are also easier to produce, carry and are less fragile and likely to break.
After exploring the common way that wine is consumed, the design team concluded that the beverage lacks convenience. With their bare Vin Grace design, the studio aims to change the way the age-old beverage is enjoyed.
Their bold branding is set to introduce individuals to a new wine culture that employs paper-made containers instead of glass bottles. In addition to their light-weight design, the sleek packages are also easier to produce, carry and are less fragile and likely to break.
Trend Themes
1. Elegant Boxed Wine - Creative wine packaging design redefines sophistication for boxed wine.
2. Simplistic Visual Concepts - Authentic and aesthetic visual designs speak louder than overloaded graphics and texts.
3. Sustainability in Wine Packaging - Environmentally-friendly materials create an opportunity for sustainable and cost-effective wine packaging solutions.
Industry Implications
1. Beverage Industry - Innovation in packaging designs presents an opportunity for beverage companies to redefine their brand identity through creative designs.
2. Paper Manufacturing Industry - Collaboration with wine packaging designers presents an opportunity to expand production into the beverage industry and decrease the use of glass bottles.
3. Sustainability Industry - Environmentally-conscious consumers seek more sustainable products, creating an opportunity for the sustainability industry to partner with wine manufacturers to create eco-friendly alternatives to traditional wine packaging.
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