Error Wine Reminds Users of Memory Loss While Drinking
Jamie Danielle Munro — May 3, 2014 — Lifestyle
References: packageinspiration
Error Wine has set out to remind users of their slightly spotty memories, which can occur after a night of heavy drinking. Designed by the artist Wel, the packaging features pixelated-like holes to symbolize how one's evening can go after downing multiple beverages.
The pixelated holes almost look like a cartoon character with the way they are positioned. Consumers can see the name of the wine by looking through these holes, which ultimately create curiosity among people. Because they are quite random, it looks as if they were done by mistake, and considering the drink is titled Error Wine, this works perfectly with the branding aesthetic.
For anyone who knows what it's like to wake up wondering what the heck happened the night before, Error Wine could be the perfect weapon of choice.
The pixelated holes almost look like a cartoon character with the way they are positioned. Consumers can see the name of the wine by looking through these holes, which ultimately create curiosity among people. Because they are quite random, it looks as if they were done by mistake, and considering the drink is titled Error Wine, this works perfectly with the branding aesthetic.
For anyone who knows what it's like to wake up wondering what the heck happened the night before, Error Wine could be the perfect weapon of choice.
Trend Themes
1. Perforated Packaging - Perforated packaging designs are a growing trend in the wine industry, providing unique opportunities to communicate brand messaging and create curiosity among consumers.
2. Memory-related Messaging - More brands may start to feature memory-related messaging in their products and packaging to connect with consumers who have experienced the effects of heavy drinking.
3. Humorous Branding - Humorous and lighthearted branding like that of Error Wine may become more popular as consumers look for refreshingly honest and relatable messaging.
Industry Implications
1. Wine - Perforated packaging is a creative and disruptive innovation opportunity for wine brands looking to stand out on shelves and attract consumers with unique designs.
2. Alcohol - Memory-related messaging could be a disruptive innovation opportunity for alcohol brands to connect with consumers and communicate responsible drinking.
3. Packaging - Humorous, attention-grabbing branding like that of Error Wine represents a disruptive innovation opportunity for packaging designers looking to create more memorable and effective designs for clients.
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