The Signature Series Wine Boxes Highlight Independent Winemakers
Laura McQuarrie — April 11, 2014 — Lifestyle
References: alltomorrows.no & thedieline
The Signature Series Wine packaging makes a clever play on its name, showing off the slight variations in personality each wine has coming from different winemakers. The wines are being offered through Best Buys Natural Wines, a Norwegian importer that hand-picked several small wine makers to include in the Signature Series set of boxed wines.
The wine boxes are illustrated with hands holding different kinds of writing instruments and wearing different clothes, which is hinted at by the slight peek of a sleeve. The names of the individual wine makers also make an appearance on the boxes and its placement makes it look as if it is what the hands are writing, which is a nice way to show that the wine makers have put their personal stamps on the wines.
The wine boxes are illustrated with hands holding different kinds of writing instruments and wearing different clothes, which is hinted at by the slight peek of a sleeve. The names of the individual wine makers also make an appearance on the boxes and its placement makes it look as if it is what the hands are writing, which is a nice way to show that the wine makers have put their personal stamps on the wines.
Trend Themes
1. Personalized Wine Boxes - Customized wine boxes with unique labels for each winemaker offer a new level of personalization in the wine industry.
2. Highlighting Independent Winemakers - Focusing on niche, independent wine makers can disrupt the traditional wine industry by showcasing unique and unexplored tastes.
3. Hand-picked Wine Collections - Curated collections of hand-picked wines can disrupt the wine market through offering customers unique and exclusive wine selections.
Industry Implications
1. Wine-making Industry - Winemakers can leverage personalized and niche packaging to differentiate themselves in the highly competitive wine-making industry.
2. Wine Importing Industry - Importers can disrupt the traditional wine market by including hand-picked and independent winemakers in their offerings, catering to the growing demand for unique and authentic wines.
3. E-commerce Industry - E-commerce companies can leverage curated, hand-picked wine collections to differentiate themselves and offer unique and personalized wine experiences to their customers.
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