The Guardians Wine Packaging Features the Image of Original Vine Stewards
Amelia Roblin — December 11, 2013 — Lifestyle
References: mousegraphics.gr & thedieline
A brilliant description of the Guardians wine packaging is the creator's own, "to serve and protect the secrets of good wine-making." When Mousegraphics of Greece developed a brand identity for the new collection of grape-derived beverages, it worked with several themes that entwined wonderfully for strong symbolism.
The wine bottle labels feature photographs of some great-looking raw scarecrows that have been loosely stuffed with rough twigs and branches and dressed in scarves, jackets, robes and hats. Their crisp appearances have a homespun quality that communicates a natural care. The Guardians wine packaging upholds ideas of tradition, nostalgia, the eco-friendly fostering of crops, personality and preservation. On top of it all, the image is eye-catching and unique.
The wine bottle labels feature photographs of some great-looking raw scarecrows that have been loosely stuffed with rough twigs and branches and dressed in scarves, jackets, robes and hats. Their crisp appearances have a homespun quality that communicates a natural care. The Guardians wine packaging upholds ideas of tradition, nostalgia, the eco-friendly fostering of crops, personality and preservation. On top of it all, the image is eye-catching and unique.
Trend Themes
1. Natural Care Packaging - The use of crisp scarecrow imagery on wine bottle labels communicates a natural care and eco-friendly fostering of crops, presenting a disruptive innovation opportunity for packaging in the food and beverage industry.
2. Nostalgia-inspired Branding - The Guardians wine packaging, featuring photographs of scarecrows dressed in scarves, jackets, robes, and hats, taps into nostalgia and offers a disruptive innovation opportunity for branding in various industries, including fashion and home decor.
3. Eye-catching Label Designs - The unique and visually striking labels on The Guardians wine bottles provide a disruptive innovation opportunity for label design in the wine and spirits industry, grabbing consumers' attention and standing out on store shelves.
Industry Implications
1. Food and Beverage Packaging - The crisp scarecrow imagery on The Guardians wine packaging presents a disruptive innovation opportunity for packaging in the food and beverage industry, emphasizing natural care and eco-friendly practices.
2. Fashion and Home Decor - The nostalgia-inspired scarecrow branding on The Guardians wine packaging offers a disruptive innovation opportunity for branding in the fashion and home decor industries, evoking a sense of tradition and personality.
3. Wine and Spirits Label Design - The eye-catching and unique labels on The Guardians wine bottles provide a disruptive innovation opportunity for label design in the wine and spirits industry, allowing brands to stand out and capture consumers' attention.
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