9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
Amelia Roblin — October 11, 2013 — Lifestyle
References: landor & thedieline
A spectacular balance is struck between detail and simplicity in 9 Suns Wine packaging. The brand of delicious grape alcohol gets its name and its graphic inspiration from a beautiful Chinese legend.
In the myth, an archer is summoned to shoot down all but one of the 10 suns that had suddenly risen at once. This man, with his bow and arrow, restored the equilibrium of nature, allowing crops to flourish once more. Nine dark circles can be found on the embossed label of the beverage, and all are linked together by slender and elegant lines. Landor Associates also included the image of an archer on 9 Suns Wine packaging, here representing the science and art of wine-making.
In the myth, an archer is summoned to shoot down all but one of the 10 suns that had suddenly risen at once. This man, with his bow and arrow, restored the equilibrium of nature, allowing crops to flourish once more. Nine dark circles can be found on the embossed label of the beverage, and all are linked together by slender and elegant lines. Landor Associates also included the image of an archer on 9 Suns Wine packaging, here representing the science and art of wine-making.
Trend Themes
1. Circle-based Bottle Branding - Opportunity for brands to use circle-based branding to create visually appealing packaging that tells a story and engages consumers.
2. Myth-inspired Packaging - Potential for brands to draw inspiration from mythology to create unique and captivating packaging designs that resonate with consumers.
3. Embossed Label Designs - Emerging trend of incorporating embossed label designs to add texture and visual interest to product packaging.
Industry Implications
1. Wine and Spirits - Innovative branding and packaging opportunities for wine and spirits industry to differentiate their products and attract consumers.
2. Graphic Design - Growth potential for graphic design industry to explore new creative approaches in packaging design, specifically incorporating storytelling elements.
3. Luxury Goods - Disruptive innovation opportunity in the luxury goods industry to elevate product packaging through unique and intricate designs that reflect brand narratives.
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