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Cheeky Alcoholic Ranges

Clean the Sky - Positive Eco Trends & Breakthroughs

Browne Family Vineyards Has Expanded Its Do Epic Sh*t Product Line

— October 16, 2024 — Marketing
Browne Family Vineyards has expanded its Do Epic Sh*t product line with the addition of a méthode champenoise Brut and blended Bourbon. These new additions further align with the brand's goal of celebrating the extraordinary in everyday life and its effort to inspire consumers to embrace life's epic moments through its wine and spirits offerings.

With a direct-to-consumer approach, Browne Family Vineyards has successfully built a following for its premium wines — from the Columbia Valley Cabernet Sauvignon to the Paso Robles Red Blend, both of which have gained traction in tasting rooms and retail spaces.

Consumers may be drawn to the new Brut and Bourbon offerings because they combine quality craftsmanship with an accessible price point. The expansion of this line reflects Browne Family's emphasis on both tradition and modern innovation.

Image Credit: Browne Family Vineyards
Trend Themes
1. Premium Blended Spirits - Introducing premium blended spirits like Browne Family Vineyards' Bourbon highlights a growing trend in high-quality yet accessible alcoholic beverages.
2. Direct-to-consumer Alcohol Sales - Browne Family Vineyards' approach to direct-to-consumer sales signifies a shift towards more personalized and convenient purchasing experiences for alcohol consumers.
3. Celebratory Alcohol Brands - Brands focusing on celebratory and motivational themes in their alcohol ranges, such as Browne Family Vineyards' Do Epic Sh*t line, cater to the increasing consumer desire for products that inspire and elevate everyday experiences.
Industry Implications
1. Wine Industry - The wine industry is seeing innovative blends and unique product lines that attract consumers with varied tastes and preferences.
2. Craft Spirits Industry - The craft spirits industry is expanding with high-quality, artisanal products like blended Bourbon that appeal to discerning consumers seeking unique drinking experiences.
3. E-commerce Alcohol Sales - The rise of direct-to-consumer sales is transforming how alcohol is marketed and sold, offering new opportunities for engagement and brand loyalty.
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