Habemus Wine Pays Tribute to the First South American Pope
Jamie Danielle Munro — March 20, 2014 — Marketing
References: lacroquetaestudio & lovelypackage
To pay tribute to the first South American Pope in history, Habemus Wine has come out with all-new packaging. The design celebrates Pope Francisco, and even features a cross on the front.
The wine comes in both Chardonnay and Malbec, and is supposed to be symbolic of the Pope's transformation. At first he began as a Cardinal, and then received a serious upgrade to Pope status. The packaging itself has a very ergonomic design, with cut-out sections for fingers and the thumb in the section surrounding the wine. Of course, the main symbol to prove its religious connection is the cross laid over the wine like a necklace.
The wine is from Argentina, where Pope Francis was born. Hopefully he'll get a taste of the wine made in his honor!
The wine comes in both Chardonnay and Malbec, and is supposed to be symbolic of the Pope's transformation. At first he began as a Cardinal, and then received a serious upgrade to Pope status. The packaging itself has a very ergonomic design, with cut-out sections for fingers and the thumb in the section surrounding the wine. Of course, the main symbol to prove its religious connection is the cross laid over the wine like a necklace.
The wine is from Argentina, where Pope Francis was born. Hopefully he'll get a taste of the wine made in his honor!
Trend Themes
1. Religious-themed Packaging - Opportunity for companies to develop packaging that celebrates religious figures.
2. Cultural Icon-inspired Products - Companies can create products that pay tribute to cultural icons for marketing and sales purposes.
3. Symbolic Transformation-themed Products - Creating products with packaging that represents the transformation of a person or product provides a unique selling point.
Industry Implications
1. Wine - Wine-making companies can leverage this trend to produce limited edition wines and increase sales especially when targeting religious consumers.
2. Food & Beverage - Food and beverage companies can create packaging that incorporates cultural and religious themes to increase brand awareness and sales.
3. Merchandising - Merchandising companies can help businesses design and create products that are inspired by cultural or religious icons, offering a unique value proposition for customers.
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