SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink
Amelia Roblin — December 24, 2013 — Marketing
References: sidecaronline & thedieline
You can reinforce the theme of fanciness by incorporating SNOB Cava Wine packaging into the decor of your party. The scrumptious grape-derived drink is often considered prestigious enough -- high quality provided -- but this branding strategy elevates it to the level of playful pretentiousness.
Sidecar Design coated the elegant wine bottles in white or pink skins to give them crisp and classy appearances. To really dress them up, however, the creatives attached a bow-tie to the neck of every container, either in black, white or rose, depending on the variety of the blend within. For an enhanced look of luxury, SNOB Cava Wine packaging also includes a special box. These have been swathed in embossed snakeskin textures and fuzzy zebra stripes to really express expensiveness about the Spanish sparkling wine.
Sidecar Design coated the elegant wine bottles in white or pink skins to give them crisp and classy appearances. To really dress them up, however, the creatives attached a bow-tie to the neck of every container, either in black, white or rose, depending on the variety of the blend within. For an enhanced look of luxury, SNOB Cava Wine packaging also includes a special box. These have been swathed in embossed snakeskin textures and fuzzy zebra stripes to really express expensiveness about the Spanish sparkling wine.
Trend Themes
1. Luxury Packaging - Opportunity for creating high-end packaging that enhances the perception of luxury and sophistication.
2. Branded Decor - Incorporating packaging design into event decor to reinforce the brand image and create immersive experiences.
3. Playful Pretentiousness - Developing branding strategies that balance quality and prestige with a touch of playful and ironic elements.
Industry Implications
1. Beverage Packaging - Opportunity for beverage brands to differentiate themselves through innovative and visually appealing packaging designs.
2. Event Planning - Opportunity for event planning companies to incorporate branded decor elements, such as packaging, into their offerings.
3. Wine & Spirits - Opportunity for wine and spirits industry to create unique and visually striking packaging designs to attract and engage consumers.
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