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Virtual Festival

Cultural events offer augmented experiences for tech-savvy audiences

Implications - Cultural events are offering augmented experiences for attendees via the incorporation of virtual reality. This challenges norms as events typically reserved for person-to-person interactions are witnessing the steady infiltration of smart products. On the whole, new tech shifts in most industries reflect the power wielded by young connected consumers.
Workshop Question - In what ways could your brand utilize augmented reality to add entertainment to the brand experience?
Trend Themes
1. Virtual Reality Integration - As augmented experiences become more integrated with physical events, there is potential for more seamless integration in the future.
2. Democratization of Festivals - Virtual reality technology is making it possible for people who cannot physically attend festivals or events to still participate in curated experiences.
3. Multi-sensory Storytelling - Virtual reality technology has provided a new platform for storytellers to create immersive experiences for their audiences.
Industry Implications
1. Entertainment - Virtual reality technology offers new opportunities for entertainment companies to enhance fan experiences, and offer virtual access to those who cannot attend events.
2. Marketing and Advertising - Immersive experiences offer new opportunities for marketing and branding, and can give audiences a lasting impression of a product or service.
3. Art and Design - Virtual reality technology allows artists and designers to create immersive experiences that challenge traditional mediums and provide new opportunities for creative expression.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
266,089 Total Clicks
Date Range:
Apr 15 — Mar 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Virtual Festival Tours
Virtual Festival Tours
Field Trip's Music Festival Experience Entertains with VR Between Sets
Part of the ultimate music festival experience is being able to use all of your senses to take in music and the other sources of entertainment that are going on at the outdoor event. But with... MORE
VR Festival Experiences
VR Festival Experiences
The Coachella VR App Allows Users to Experience the Festival from Home
‘Vantage.tv’ recent teamed up with the Coachella Valley Music and Arts Festival in order to produce the Coachella VR app. While Coachella is one of the most well-attended music festivals,... MORE
Virtual Reality Film Festivals
Virtual Reality Film Festivals
The Kaleidoscope Film Fest Will Show 20 Virtual Reality Short Films
The Kaleidoscope Film Fest will bring 20 virtual reality films to viewers across Canada and the United States during its tour. The festival aims to provide consumers with an irreplaceable experience... MORE
Virtual Football Simulators
Virtual Football Simulators
The SwingTrack Mobile Gave Fans an Interactive Grey Cup Experience
Last year, the sports simulator company Visual Sports brought its SwingTrack Mobile to Canada’s 103rd Grey Cup in Winnipeg, Manitoba. Designed to enhance the fan experience, the high-tech... MORE
Multi-Sensory Cinemas
Multi-Sensory Cinemas
'The Feelies' Transforms Film Experiences with Virtual Reality
‘The Feelies’ is a multi-sensory cinema project from the Shuffle festival that brings together art and technology in an astounding way. Rather than being a passive participant in viewing... MORE
play_circle_filledPop-Up VR Bars
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
Every year, the House of Peroni hosts experimental pop-up events that offer an immersive atmosphere in which guests may enjoy a variety of Peroni drinks. This year’s event offers a vibrant... MORE
VR Film Festival Apps
VR Film Festival Apps
This App Allows Users to Watch Sundance Films on Their Smartphone
The Milk VR app recently added a feature that allows users to watch Sundance films on their smartphone. While the Sundance Film Festival is a highly exclusive affair, consumers can now get a glimpse... MORE

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