Brands connect with Millennial parents through marketing transparency
Implications - As millennials begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young Millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting.
Workshop Question - Think about the way your brand communicates to your consumers. How could you adapt that to be more honest, raw and relatable?
Trend Themes
1. Marketing Transparency - Brands are highlighting a dedication to health and sustainability with humorous, honest representations of modern parenting, gaining the trust of young millennial parents.
2. Engaging with Millennial Fathers - Brands are capturing the emotions and reactions of new fathers through clever marketing campaigns, showing that real strength comes from men who are caring and fun-loving.
3. Realistic Parenting Ads - Brands are shifting toward more honest and relatable representations of raising a family, celebrating the complicated reality of parenting.
Industry Implications
1. Organic Children's Food - Organic baby food brands are hosting immersive pop-up events for millennial parents that provide an opportunity for discovery and exploration.
2. Baby Product Manufacturing - Baby product manufacturing companies are using recycled materials to create novel products that provide reassurance to new parents who are weary about putting down the baby books.
3. Family-focused Advertising - Marketers are banking on the desires of millennial parents to provide their children with the best possible nutritional value, creating playful, heartwarming and relatable ads to appeal to families.
7 Featured, 63 Examples:
388,059 Total Clicks
Date Range:
Jul 14 — Jul 16
Trending:
Average
Consumer Insight Topics:
