Gift-giving makes use of high tech devices and services
Implications - The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems.
Workshop Question - What's a cumbersome task your brand could play a role in accelerating?
Trend Themes
1. Tech-enabled Gifting - High-tech devices and services are influencing the way people give gifts as automation now reigns supreme.
2. Crowdsourced Giving - Charitable organizations are adopting crowdsourced giving platforms to provide unparalleled opportunities for anyone in the world to give back in a personal and meaningful way.
3. Personalized Gifting - Personalization through customized gifting kits is becoming a breath of fresh air in the online gift basket marketplace, offering easily shippable packages filled with thoughtfully curated items.
Industry Implications
1. E-commerce - The growth of mobile and e-commerce platforms like Woohoo.in is enabling users to buy gifts and send them via smartphones, while Amazon's new Wedding Shop is making it easy for couples to search for artisan pieces for their wedding.
2. Charitable Giving - The rise of crowdsourced giving platforms and charitable wedding registries like Heartful.ly is changing the way people donate and helping to bridge gaps between those in need and those who have the means to give.
3. Artisan Marketplace - The popularity of handmade and unique items is driving growth in artisan wedding shops like Amazon Handmade at Amazon and stores that offer one-of-a-kind gifts and products like Giftkit.
6 Featured, 48 Examples:
153,500 Total Clicks
Date Range:
May 15 — Aug 17
Trending:
Average
Consumer Insight Topics:
